VP Sales & Marketing

Tribune Publishing

• $200K — $225K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of sales experience in media or publishing, including leadership roles
  • Established executive-level relationships with a proven track record
  • Experience in revenue growth through new product development and partnerships
  • Proficient in sales analytics and CRM best practices
  • Familiarity with both print and digital media sales
  • Strong communication and presentation skills
  • Exceptional organizational skills with the ability to multitask and meet deadlines
  • Collaborative mindset with high energy and enthusiasm

Responsibilities

  • Meet or exceed revenue goals by growing existing business and prospecting new clients
  • Develop deep understanding of client needs to create valuable partnerships
  • Articulate and position brand and product offerings to prospective partners
  • Maintain a rigorous sales pipeline with data-driven insights for leadership
  • Leverage analytics to inform sales strategies and improve market penetration
  • Incorporate AI into research workflows for identifying sales opportunities
  • Collaborate with marketing and sales strategy to create compelling sales materials
  • Monitor revenue pipeline and adjust strategies for sustainable growth
  • Represent the company at community events across the Bay Area

Benefits

  • Medical, dental, life, and disability insurance
  • 401k plan
  • Paid time off and select paid holidays
  • Opportunities for professional development and training
  • Collaborative work environment with a focus on team success
Full Job Description
Summary:

The Bay Area News Group currently has an opening for a VP of Sales and Marketing. Working alongside senior leadership, you will have the opportunity to influence company strategy and will play a pivotal role in connecting businesses with their target demographics (our paying subscribers). Working with a talented team of sales and marketing professionals, you will be responsible for identifying and developing new opportunities and tactics to drive revenue growth. Your leadership in training and development will focus on enabling your team to reach their individual career goals and fullest potential.

Our ideal candidate will partner closely with marketing, product, and editorial to develop scalable go-to-market strategies, strengthen client relationships, expand strategic partnerships, and position Bay Area News Group in the marketplace.

Please Note: This position is in-person in the Bay Area market.

What you will do:

  • Meet or exceed monthly, quarterly, and annual individual revenue goals by partnering with the sales team to grow the existing base of business and proactively prospect new business
  • Develop a deep understanding of clients' businesses, priorities, and challenges, and utilize that knowledge to create partnerships that drive value for clients
  • Expertly articulate and position our brand, audience, and product portfolio-including digital display, branded content, and programmatic solutions-to prospective partners
  • Maintain a rigorous sales pipeline while delivering accurate, data-driven insights to senior leadership
  • Champion a culture of data-informed decision-making by leveraging analytics to prioritize sales efforts and improve market penetration
  • Incorporate AI into research workflows for identifying relevant sales opportunities and contacts
  • Work with marketing and sales strategy to create effective and compelling sales materials, proposals, and RFP responses
  • Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth
  • Collaborate with Finance and Marketing teams on messaging, pricing strategies, and business models for achieving revenue goals
  • Drive between Bay Area offices across the market and represent the company at community events


What you will bring:

  • Minimum of 15 years of sales experience, including leadership experience, within media or publishing organizations, with a track record of being able to hit and exceed sales goals
  • Demonstrable success with strong, established executive-level relationships
  • Proven track record of growing revenue through new-product development, marketing, branding, and developing new partnerships, specifically working to solve client challenges with custom solutions
  • Fluency with sales analytics and CRM best practices to effectively track, manage, and optimize client relationships
  • Familiarity with selling both print and digital media products, including display, newsletters, audience extension, and branded content
  • Proven ability to meet or exceed goals through persistence, organization, and follow-up
  • Strong communication and presentation skills; confidence when speaking with clients, prospects, and internal stakeholders
  • Exceptional organizational skills and detail orientation, with a proven ability to prioritize, multitask, and deliver high-quality work under tight deadlines
  • High energy, enthusiasm, and a collaborative, team-oriented mindset


Benefits and Compensation:

The salary range is $200,000 - $225,000 + bonus (OTE $250,000-$300,000) Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mymedianewsgroup.com

How To Apply:

  • Please submit an online application along with your resume for this position here


Closing Date:

  • Continuous recruitment until the position is filled


Conditions of Employment:

  • A full pre-employmentbackground check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
  • Must possess and maintain a valid driver's license and have reliable transportation
  • Travel - This position entails occasional driving for work assignments, in-person training sessions and/or meetings. The employee will be responsible for transporting themselves between different sites as needed


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