Lirio is a behavior change AI company that uses machine learning to help organizations motivate people to do things that are good for them and good for business. The company's Precision Nudging? platform uses behavioral science to create personalized communication that motivates people to take action. Lirio's technology has been used to help people quit smoking, save for retirement, and take other positive actions. The company was founded in 2014 and is headquartered in Knoxville, Tennessee.