VP Sales, East

Ask Locala

$210K — $215K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in Ad Tech/Digital Advertising with senior sales and management experience
  • Strong grasp of the New York media agency landscape
  • Established relationships with Tier 1 & Tier 2 decision-makers
  • Proven skills in initiating strategic conversations with prospects
  • Successful track record in closing complex, high-value deals
  • Experience managing a sales team of 4 or more
  • Located in NYC with minimal travel required (approx. 15%)

Responsibilities

  • Lead revenue growth across the East region
  • Implement regional sales strategy aligned with national goals
  • Identify growth targets and develop plans to secure accounts
  • Mentor and inspire a team of 4 sellers towards success
  • Forecast revenue accurately on multiple timeframes
  • Report regional performance and challenges to senior leadership
  • Provide market feedback for strategic decision-making
  • Collaborate with the VP of West/Central Sales to ensure team alignment
  • Build and nurture relationships with key account stakeholders
  • Drive client retention and maximize revenue opportunities
  • Conduct regular business and account performance reviews
  • Ensure sales team meets targets for client engagement and proposals

Benefits

  • 100% medical, dental & vision insurance for employees; 80% coverage for dependents
  • 401k plan with company matching
  • Paid parental leave policy
  • Generous paid vacation, sick time, and holidays
  • Remote-first work culture and ongoing training opportunities
Full Job Description
We9re looking for a Vice President of Sales to oversee the East Coast region and manage a team of 5 sellers. This role is hybrid out of NYC and reports to the SVP of National Sales.

You will:
  • Lead and grow revenue across the East region
  • Execute the regional sales strategy aligned with the broader national goals
  • Identify high growth targets & develop and execute plans to win accounts
  • Mentor and motivate a Sales team of 5 sellers, including 2 Regional VPs, to grow current accounts and find net new business
  • Accurately forecast revenue on a quarterly, bi-annual, and annual basis
  • Report weekly on regional performance, wins, challenges, and growth opportunities to Global CEO, GM, and SVP
  • Provide market feedback to upper management
  • Work closely with the VP of West/Central Sales to align teams and collaborate efforts across regions and agencies
  • Cultivate and expand relationships with key decision-makers
  • Drive client retention and expansion efforts, maximizing revenue from existing accounts
  • Perform quarterly business and account reviews
  • Ensure Sales team meets minimum target for Monthly client meetings and RFPs

Your background:
  • 10+ years of experience in Ad Tech/Digital Advertising, with a proven track record in senior sales, regional management, or business development roles
  • Deep understanding of the media agency landscape, particularly in the New York market
  • Strong existing relationships with key decision-makers at media agencies and brands (Tier 1 & Tier 2)
  • Demonstrated ability to open doors and initiate strategic conversations with high-value prospects
  • Proven success in closing complex, high-value deals and building long-term client partnerships
  • Experience managing and mentoring a sales team of at least 4+
  • Based in New York City, with the requirement of travel as needed (approx. 10%)

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:
  • Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
  • 401k with Company Match
  • Paid Parental Leave
  • Paid Vacation, Sick Time & Holidays
  • Salary range for this role is $210-215K base -- ($420-430K OTE with bonus)


Department Sales Locations New York Remote status Hybrid

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