Red Bull

VP, Sales & Distribution

Red Bull • $150K — $200K *
Chicago, IL 60629In-Person
Food & Beverages
11 - 15 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 12+ years of management experience in beverage supplier and distributor businesses with DSD model.
  • Minimum 5 years leading experienced sales and distribution leaders.
  • Key account management experience at district, regional, or national level is advantageous.
  • Proven ability to inspire and lead a successful sales organization.
  • Previous P&L influence and ownership over sales teams and operations.
  • Knowledge of DOT compliance and OSHA regulations.
  • Exceptional leadership skills for coaching, training, and performance evaluation.
  • Strong analytical skills utilizing internal and external data sources.

Responsibilities

  • Lead and develop the sales and distribution leadership team to meet performance indicators.
  • Create and implement an annual business plan for market execution and profitability.
  • Assess market conditions and competitive threats to inform strategic decisions.
  • Collaborate with departments to define KPIs and goals for execution success.
  • Ensure market presence by providing coaching and feedback to DSD and sales teams.
  • Conduct regular performance reviews and provide insights to organizational leaders.
  • Drive alignment with company values and safety procedures across the region.

Benefits

  • Travel opportunities of 50-60% as a part of a dynamic role.
  • Permanent position within a leading company in the beverage industry.
  • Eligibility for comprehensive benefits packages.
Full Job Description
A VP, Sales & Distribution (VPSD) at Red Bull Distribution Company (RBDC) is responsible for the overall financial performance and operations of their assigned territory (Midwest-Southeast) which includes multiple locations and States. This role will drive and develop a world-class retail execution team ensuring best-in-class sales and operations processes & routines. This person will build and inspire a winning team that epitomizes the Company's Values. Key leadership traits include building, leading, coaching, and developing a high-performing leadership team including Sales and Operations. The VP, Sales & Distribution is the senior field level leader within the organization from a sales and operations perspective. As a direct report to the President and member of the RBDC Leadership team, this leader is responsible for providing executive-level leadership and guidance as a key stakeholder and influencer in the organization.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGING EXPECTATIONS
    Use a high level of discretionary judgment on sales, financial, operational, and employment decisions
    Lead, coach, and develop the leadership team within the territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard
    Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers
  • EXECUTION
    Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast
    Evaluate total market conditions through the lens of Winning versus Competition. Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics
    Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives
    Ensure a consistent presence in the market with DSDs, providing training, feedback/coaching, and evaluating the performance of the DSDs, General Sales Manager, Sales Activator Managers,and entire team as well as market conditions
    Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the President, hold Monthly Performance Review (MPR) and Quarterly Business Review (QBR) meetings with DSDs to ensure open communication and address opportunities
    Participate in monthly leadership team meetings, weekly LT calls and quarterly/annual LT meetings and provide feedback and insight to aid in the overall organizational decision-making process
    Active participation in all business planning processes, tool development, and field support matters
    100% responsible for consistent process and routine across regions
  • BUILDING SUCCESS
    Work collaboratively and impactfully with the RBDC leadership team to achieve strategic business plan
    Work directly with the RBNA Regional leadership team to ensure successful partnerships
    Build a diverse organization that reflects the marketplace; embodies Red Bull's Values and inspires the team through dynamic and effective leadership
    Drive the territory to achieve overall organization KPI targets and metrics
    Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures
    Align the Region from the top-down with Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach
    Complete annual performance reviews with all direct reports, building and supporting Development Plans


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 12+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives.
  • Minimum 5 years of experience leading tenured sales and distribution leaders
  • Key account management experience on a district, regional or national level is considered an asset
  • A proven track record of being able to inspire and lead a successful sales organization, and partnership with shared services stakeholders
  • Previous P&L influence & ownership over sales teams and operations
  • Working knowledge of / previous experience managing organizations to DOT compliance, OSHA regulations, and other Employment Law needs
  • Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback/discipline
  • Excellent verbal and written communication skills, including impactful presentation capabilities
  • Strong computer skills in Microsoft Word, PowerPoint, and Excel
  • Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, Circana)
  • Outstanding organizational skills as demonstrated by an ability to set and handle multiple priorities
  • Fluent in English
  • Travel 50-60%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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