Via

VP, Product Marketing

Via • $230K — $270K *
New York, NY 10025In-Person
Transportation
11 - 15 years of experience
Reposted 4 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Minimum of 13 years in Product Marketing within B2B or B2G sectors.
  • Proven track record of creating impactful product positioning and generating business results.
  • Strong strategic thinker with practical execution skills.
  • Experience collaborating across various functional areas, especially Commercial and Product teams.
  • Customer-focused with a passion for impactful storytelling.
  • Ability to build scalable systems to replicate successful outcomes.
  • Deep understanding of product functionalities and customer needs.

Responsibilities

  • Craft compelling product messaging across Via's portfolio of products.
  • Align product roadmaps with market trends and customer needs.
  • Lead inspiring product launches that drive growth and engagement.
  • Enable GTM teams with effective messaging and materials to enhance sales success.
  • Create narratives that shape media coverage and market perception.
  • Develop high-impact content to engage customers throughout their journey.
  • Advance thought leadership with content creation and speaking opportunities.
  • Establish performance metrics for team effectiveness and improvement.

Benefits

  • Generous health coverage including free medical plans.
  • 401K matching to support retirement savings.
  • Comprehensive benefits package encompassing various employee needs.
Full Job Description
As Vice President of Product Marketing, you'll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go-to-market (GTM) strategies in order to build Via's reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via's product story and bringing it to life in ways that are clear, compelling, and differentiated.

You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters.

What You'll Do:
  • Craft Via's product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper).
  • Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.
  • Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints.
  • Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity.
  • Collaborate with Communications to create narratives and messages that influence Via's media coverage, analyst reports, and market perception.
  • Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision.
  • Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via's position as the category leader.
  • Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve.
  • Create replicable tools and processes to support efficiency and scale.

Who You Are:
  • Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact.
  • Strong strategic thinking paired with executional excellence - you can shape a vision and roll up your sleeves to make it happen.
  • Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes.
  • A customer-first mindset and passion for creating market-defining stories that inspire and sell.
  • An ability to create measurable impact - and then build systems and processes to replicate success.
  • Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique.
  • A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.
  • Creative, resourceful, and energized by a fast-paced, high-growth environment.

Compensation and Benefits:
  • Final salary will be determined by the candidate's experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
  • Salary Range: $230,000-$270,000
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.


Ready to join the ride?

About Via

Via Transportation, Inc. is a global public transport, logistics, and TransitTech company headquartered in New York City. Via licenses its technology to cities, transportation authorities, school districts, universities, and private organizations to help build their own technology-driven transportation networks. It operates in partnership with over 400 local governments across more than 20 countries globally, including the United States, United Kingdom, Canada, Israel, Germany, France, Australia, New Zealand, Singapore, Japan, Brazil, Indonesia, Finland, Spain, Italy, Switzerland, and the United Arab Emirates. In October 2020, Via acquired the logistics company Fleetonomy to accelerate its entry into the last-mile deliveries industry. In March 2021, Via purchased the transportation planning platform Remix for $100M to create the first end-to-end TransitTech platform for cities and transit agencies.
Learn more about Via
Industry
Transportation
Founded
2016
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Via

More Transportation Jobs

Find similar VP, Product Marketing jobs:

NationwideNew York, NY