We are looking for an outstanding Vice President, Commercial Aviation Product Marketing to own "birth to sunset" marketing: product scoping, shaping, positioning, go-to-market strategy, and demand generation for a world-class portfolio and forthcoming AI platform. This is a senior leadership role at the intersection of four key organizations: product management, marketing, sales, and customer experience, and a rare opportunity to define how one of aviation's most storied companies grows in a transformational era. As such, partnership is key while being in the room from Day 1 on product concepts, architecture, packaging, monetization, and launch.
This leader is part economist (understands markets and competitors with rigor), part engineer (shapes and monetizes products before launch), part translator (turns technical features into resonant customer stories), part conductor (orchestrates GTM motions across teams), and part dealmaker (drives sales, expansion, and renewals).
This is a fully remote position open to candidates in all states, with preference given to applicants based in Austin or Denver.Key Responsibilities:You will lead the Commercial Aviation Product Marketing team organized by pods within the Global Marketing organization. Each pod is aligned to a commercial aviation product line, pairing product marketers, content marketers, and campaign marketers and partnered with the product design, management and sales partners.
Product Launch & Lifecycle- Own the product lifecycle from birth through expansion, retention, and sunset: audience definitions, monetization/packaging input, launch tier strategy, GTM planning, and expansion plays. Manage the launch control process
- Partner with Product and Engineering from Day 1, ensuring marketing shapes architecture, narrative, and design from the start
- Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment
Product Strategy & Positioning- Own GTM strategy and positioning for the commercial aviation portfolio: Crew and Fleet Planning, Operations, Flight Planning, and the Flight Deck
- Develop differentiated value propositions and messaging across buyer segments - airline executives, operators, dispatchers, flight crews, and IT
- Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities
Sales Enablement & Revenue Impact- Build sales tools, competitive battlecards, and vertical narratives that help commercial teams win, expand, and renew
- Partner with Customer Engagement Marketing on expansion and renewals
- Maintain VOC feedback loops into product roadmap and GTM strategy
Team Leadership- Lead, coach, and grow a product marketing team. Manage budget, agency relationships, and cross-functional alignment
- Establish operating cadences, playbooks, and KPIs across the organization
- Foster a culture that is customer- and AI-obsessed, fast and accountable, focused on expansion over vanity metrics
Basic Qualifications:- 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams
- Demonstrated track record owning full-lifecycle GTM
- Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams
- Strong positioning and storytelling skills - translating complex technology into compelling customer narratives
- Commercial acumen: you think in revenue, pipeline, NRR, and competitive share
- Deep AI fluency - from market research to content acceleration and personalized sales enablement
- Aviation industry experience and genuine passion for it. Pilot's license preferred
- Medical, dental, vision insurance with Employer paid health premiums
- Open PTO Policy
- 401(k) with up to 10% company matching and immediate vesting
- 12 Weeks Paid Maternity Leave
- 12 Weeks Paid Paternity Leave
- Flight Training Rewards
Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $228,000- $285,000
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