VP Product

Flock Safety

• $280K — $325K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience in leading complex technology products that integrate hardware and software systems.
  • Capability to manage and mentor teams of product managers for cohesive execution.
  • Strong decision-making skills to prioritize product initiatives with competing demands.
  • Deep understanding of technical architecture and product delivery mechanisms.
  • Exceptional communication skills for translating technical concepts to non-technical audiences.

Responsibilities

  • Lead product strategy from conceptualization to market execution across multiple technology layers.
  • Direct and develop a team of Product Managers to enhance product performance and alignment.
  • Collaborate closely with Engineering to sync product roadmaps with technical capabilities.
  • Translate market signals and customer needs into actionable product roadmaps.
  • Represent Flock's technology portfolio in discussions with customers, partners, and stakeholders.

Benefits

  • Comprehensive benefits package including health, dental, and vision coverage.
  • Opportunities for professional growth and leadership development.
  • Access to cutting-edge technology and innovative projects.
  • Flexible work arrangements to support work-life balance.
  • Employee stock options as part of the compensation package.
Full Job Description
The Problem

As Flock expands into new markets and use cases, scaling our portfolio across hardware-enabled infrastructure, firmware, and cloud software requires dedicated executive product leadership. Maintaining product differentiation and earned trust across complex technology layers demands a strategic leader who can align engineering execution with long-term business goals. You will lead end-to-end product strategy across core product lines, mentor product managers, and represent our technology with clarity to cross-functional partners and external stakeholders.

What You'll Own
  • Lead end-to-end product strategy and execution for a multi-layered portfolio spanning cloud software, firmware, and hardware systems.
  • Direct and develop a team of Product Managers responsible for driving core product areas from initial roadmap conceptualization to market execution.
  • Partner with Engineering leadership to align product roadmaps with technical architecture, platform evolution, and delivery capabilities.
  • Translate customer needs, competitive dynamics, and market signals into prioritized product roadmaps that balance innovation, system reliability, and speed to market.
  • Represent Flock's product portfolio and guiding development principles in high-stakes external conversations with customers, partners, and public stakeholders.


What This Role is Not
  • This isn't a hands-off corporate strategy position, you will actively engage with engineering teams on technical tradeoffs and dive deep into product architecture.
  • This is not a single-product or software-only role, you will oversee an integrated portfolio combining hardware devices, firmware, and cloud platforms.
  • This isn't an isolated internal management function, you will serve as an external product spokesperson who can explain technical systems clearly to diverse audiences.


What You Bring
  • Proven track record leading and growing complex, multi-layered technology products across software platforms and hardware-adjacent systems.
  • Strong product judgment with the ability to prioritize effectively across competing demands and incomplete market information.
  • Demonstrated experience developing and managing product managers to drive cohesive execution across distinct product lines.
  • Capability to partner deeply with Engineering on platform architecture, technical sequencing, and development tradeoffs.
  • Clear executive communication skills with the ability to represent complex product capabilities to non-technical external stakeholders.


Compensation

In this role, you'll receive a starting salary between $280,000 and $325,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.

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