Role Overview
We're scaling fast, have demonstrated product-market fit, and are ready to pour more fuel to the fire - accelerating the pipeline, brand awareness, and purchase intent we've started to build.This is a role for someone who is energized about building our marketing playbook from the ground up; not merely execute on pre-defined initiatives.
As VP of Marketing, you will own marketing as a company-wide function at Conduit - setting vision and strategy, building and leading a team, and serving as the executive voice for brand, demand generation, and go-to-market strategy. You'll report directly to executive leadership and partner with the Sales and Product orgs to align marketing investment with company priorities.
What You'll Do
- Set marketing vision and strategy - define the multi-year marketing strategy and roadmap, aligning brand, demand generation, and GTM investment with company-wide goals.
- Build and lead the marketing team - hire, develop, and manage a high-performing marketing organization as Conduit scales.
- Own demand generation and pipeline outcomes - build and scale programs that produce qualified pipeline, with accountability for pipeline targets at the executive level.
- Build category-defining brand equity - shape Conduit's positioning and narrative in the market, establishing the company as a category leader in cross-border fintech infrastructure.
- Direct multi-channel strategy - set direction across digital, content, and physical/event channels, and ensure the team executes against it with rigor.
- Serve as an executive partner to sales and product - sit at the leadership table, aligning marketing strategy with sales targets and product launches.
- Own marketing performance and reporting - establish KPIs and reporting cadences for the executive team and board, tying marketing spend directly to pipeline and revenue outcomes.
Qualifications
- 8+ years in marketing leadership, including experience building and leading teams, ideally in fintech, payments, or B2B tech.
- Track record of scaling a marketing function - experience building marketing from an early stage into a mature, high-performing organization.
- Executive-level GTM fluency - deep experience aligning marketing strategy with sales and product at the leadership level, including pipeline and revenue accountability.
- Brand-building expertise - a track record of shaping category positioning and narrative in a competitive market.
- People leadership - proven ability to hire, coach, and scale a marketing team.
- Builder mentality - comfortable operating with a high degree of autonomy and ambiguity, building strategy and infrastructure where none exists yet.
- Bonus: Experience marketing in stablecoins, banking-as-a-service, or emerging financial infrastructure.
Why Conduit
Conduit is building the infrastructure layer for the next generation of global payments. We're looking for a marketing leader who can help translate that momentum into brand awareness and qualified demand - someone who wants to lead a marketing function from the ground up in a market that's moving fast. If that's you, let's talk.
