Position Summary:Momentous is seeking a strategic Product Marketing Manager to partner with the Director of GTM & Product Marketing in shaping how our products are positioned, understood, and sold across DTC, Amazon, and retail channels. This role sits at the intersection of Product, Brand, Growth, Sales, and Operations-translating scientific innovation into compelling customer storytelling and scalable launch plans.
The PMM will own product storytelling and lifecycle optimization for assigned product families, ensuring the science, positioning, and value of our products translate into clear, differentiated narratives that drive understanding and conversion. The ideal candidate is both analytical and strategic, capable of refining messaging frameworks, improving ecommerce product pages, strengthening sales narratives, and continuously optimizing how products are presented throughout their lifecycle.
Responsibilities:Product Marketing Hub & Narrative Alignment- Serve as the central product marketing hub, ensuring messaging clarity and positioning alignment across teams prior to product launch
- Confirm claims, assets, and product education materials are aligned with positioning frameworks.
- Collaborate with Brand and Creative teams to guide asset development that supports the intended narrative.
Product Positioning & Messaging- Develop product messaging frameworks aligned with Director-defined category positioning architecture.
- Translate category positioning into clear, differentiated product-level narratives.
- Maintain messaging consistency across product variants, bundles, and formats.
- Document and maintain claims, proof points, and supporting scientific evidence used in product marketing.
Sales Enablement Execution- Own the product family sales narrative used by internal and external sales teams.
- Partner with Sales to develop sell-in materials, product education resources, objection-handling guides and competitive differentiation materials.
- Ensure product launches are supported with the right content and training for internal and external stakeholders.
Lifecycle Optimization & Consumer Insights- Monitor product performance post-launch, including PDP engagement and conversion signals.
- Identify messaging gaps and recommend lifecycle improvements to strengthen product clarity and performance.
- Support SKU rationalization efforts by analyzing product performance and reporting insights that inform portfolio prioritization decisions.
- Partner with DTC and Amazon teams to audit and optimize priority product PDPs, improving content hierarchy, product education, and conversion-driven storytelling.
- Partner with Ecommerce to enhance the customer journey and maintain consistent messaging across platforms.
Qualifications:Education & Experience- Bachelor's degree in Marketing, Business, Communications, or related field.
- 4-7 years of experience in product marketing, brand marketing, or GTM roles, ideally within CPG, wellness, supplements, or consumer health.
- Experience supporting omnichannel product launches across DTC and retail strongly preferred.
Skills & Competencies- Strong product copywriting skills with experience crafting clear, compelling messaging for channel-specific audiences.
- Ability to translate complex product science and technical benefits into accessible, consumer-facing narratives.
- Strong strategic thinking paired with excellent execution and project management skills.
- Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.
- Collaborative mindset with strong cross-functional partnership abilities.
- Familiarity with tools like Asana/Monday, Google Workspace, and consumer insights platforms is a plus.
Attributes- Passionate about performance, wellness, and Momentous' mission.
- Self-starter who thrives in a fast-moving, entrepreneurial environment.
- Comfortable operating with ambiguity while building scalable processes.
- Strong taste level and commitment to brand excellence and trust.
Benefits:- Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
- Competitive cash compensation plus employee stock options
- Health/Vision/Dental
- 401k Match
- Unlimited PTO
- Finish Line Fridays - finish at 3:00 every Friday
- Generous set of observed holidays (18 days of office closure in 2026)
- $1,000 annual perks program to support a high-performance lifestyle
- Access to Momentous products and merchandise
Location:This is a hybrid role based out of our Park City headquarters.
