Product Marketing Manager

Nabla Technologies

$110K — $130K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product marketing experience in enterprise software, AI, or SaaS (healthcare a plus)
  • Proven track record of executing GTM programs across multiple products
  • Ability to navigate ambiguity and grow into a product ownership role
  • Experience leveraging competitive intelligence and market insights for messaging
  • Strong communication skills for translating complex product capabilities
  • Effective collaboration with cross-functional teams including Product, Sales, and Customer Success

Responsibilities

  • Execute go-to-market strategies for new products and major feature launches
  • Craft product positioning and messaging based on market needs and buyer personas
  • Create sales enablement resources like decks and one-pagers in collaboration with Content Marketing
  • Utilize competitive intelligence to refine messaging and inform GTM decisions
  • Collaborate with Demand Generation to enhance pipeline and adoption
  • Assist Customer Success with onboarding content to boost product adoption
  • Represent product positioning at industry events

Benefits

  • Competitive salary and stock options
  • 100% individual coverage for medical, dental, and vision insurance
  • Unlimited paid time off and 11 national holidays
  • Unlimited sick leave
  • Paid leave for new parents
  • $1,500 remote office equipment stipend
  • Full ownership of your time and schedule
Full Job Description


*(Remote outside of NYC Metro, Hybrid 1-2 days if based in NYC Metro)

We're looking for a Product Marketing Manager to support go-to-market execution across Nabla's product suite. You'll start by driving GTM initiatives, positioning, and sales enablement across multiple products in our portfolio - then, as you build context and prove impact, transition into full 0-1 ownership of specific products, taking them from early definition through launch and market traction.

This is a great fit for someone who wants breadth before depth: exposure across our full product line first, with a clear path to owning your own piece of the roadmap end-to-end.

What You'll Do

Now: GTM Execution & Portfolio Support
  • Execute go-to-market strategies for new products and major feature launches across the product suite
  • Craft positioning and messaging for multiple products, grounded in buyer personas, pain points, and market needs
  • Build sales enablement assets - decks, one-pagers, battlecards - in partnership with Content Marketing
  • Use competitive intelligence to sharpen messaging and inform GTM decisions across the portfolio
  • Partner with Demand Gen on programs that drive pipeline, adoption, and expansion
  • Support Customer Success with onboarding and adoption content
  • Contribute to product positioning at industry events

Next (in the coming months): 0-1 Product Ownership
  • Take full ownership of go-to-market strategy for one or more specific products in the portfolio, from early-stage definition through launch
  • Own positioning, narrative, and launch planning for your product(s) independently
  • Partner directly with Product and Engineering leads on your product(s) as a named GTM counterpart, shaping roadmap input from a market perspective
  • Define and track success metrics for your product's launch and adoption


Your DNA

Experience & Skills
  • 5+ years of product marketing experience in enterprise software, AI, or SaaS (healthcare a plus, not required)
  • Track record executing GTM programs across multiple products or a product suite
  • Comfortable with ambiguity and eager to grow into an ownership-style role
  • Experience using competitive intelligence and market insight to shape messaging
  • Strong written and verbal communication; able to translate complex, technical product capability into clear, audience-specific narrative
  • Effective cross-functional collaborator, including with Product, Sales, and CS

Mindset
  • Self-starter who takes ownership without needing heavy oversight
  • Energized by fast-moving, high-growth environments
  • Excited by the idea of growing into owning a product outright - not just supporting others' launches

Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization.

Benefits

Just like we're dedicated to supporting doctors' well-being, ensuring yours is a top priority. We firmly believe that by prioritizing your well-being, we support you to excel in your work.

Here are the benefits you get when joining Nabla:
  • Compensation and Equity: Competitive salary and stock options
  • Comprehensive Health Plans: 100% individual coverage for Medical, Dental, and Vision insurance
  • Time Off: Unlimited paid time off and 11 national holidays
  • Health Comes First: Unlimited sick leave
  • Parental Leave: Paid leave for new parents
  • Remote-friendly: $1,500 to purchase home office equipment
  • Trust & accountability: Full ownership of your time and schedule

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