VP, Marketing

Campfire Software, Inc

$180K — $220K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of proven experience building and scaling demand in a high-growth B2B SaaS environment.
  • Strong background in demand generation, ABM, or integrated marketing strategies.
  • Demonstrated ability to drive pipeline and revenue in mid-market to lower-enterprise sales.
  • Experience in building and leading high-performing marketing teams.
  • Ability to thrive in ambiguity, balancing strategic thinking with a hands-on execution approach.

Responsibilities

  • Own the end-to-end marketing strategy, encompassing demand generation and brand communications.
  • Develop a scalable demand generation engine to boost sales pipeline.
  • Recruit and develop top-tier marketing talent to create a high-caliber team.
  • Collaborate closely with Sales and Product teams to enhance positioning for technical buyers.
  • Establish metrics and operational systems to sustain marketing growth as the company scales.
  • Effectively communicate and position Campfire’s unique market narrative.

Benefits

  • Opportunity to shape the marketing function at a key inflection point in the company's growth.
  • A hands-on leadership role with significant influence and scope.
  • Collaboration with cross-functional teams on strategic initiatives.
  • A chance to tell the story of a genuinely innovative product in a new ERP category.
Full Job Description
We9re hiring a VP of Marketing to build the function that takes Campfire to a defining category leader. You9ll own the strategy and the execution, stand up the team, and put in place the demand engine that carries us through our next stage of growth.

What you9ll do
  • Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.
  • Build the demand engine - a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team.
  • Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow.
  • Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth.
  • Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow.
  • Tell Campfire9s story to the market - sharpening how we talk about a genuinely new category of ERP.
What you9ll bring
  • A track record of building and scaling demand at a high-growth B2B SaaS company - most likely through demand generation, ABM, or integrated marketing, though we9re open to strong operators who9ve come up through other paths.
  • Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket.
  • Proven ability to build a team from the ground up and attract exceptional people.
  • Comfort operating in ambiguity and moving fast - you9re as strong at strategy as you are willing to get into the details and execute.
  • A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story.
Nice to have
  • Experience marketing a system-of-record, finance, or back-office platform - it9s a plus, but not a requirement. We care more about caliber and drive than category pedigree.
Why now

Campfire is at the inflection point where the right marketing leader shapes the trajectory of the entire company. If you want a builder9s role with real scope, senior-level ownership, and a mission worth doing, this is it.

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