What You’ll Do
Strategic Planning 60%

• Lead the team in translating client goals into strategic media solutions that grow our client27s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success

• Collaborate with Next executive-level leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners

• Responsible for providing high level strategic insights from campaign reporting, executing across all channels

• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns

• Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs

• Oversee development of strategic framework for quarterly plans, lead strategic client recommendations

• Lead the team27s understanding of client27s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)

• Seek innovative media solutions to deliver on clients27 goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)

• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach

Account Management 10%

• Responsible for agency revenue and profitability

• Oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables

• Have a thorough understanding of client contracts, support development & renegotiation of said contracts

• Partner with SVP & EVP on staffing needs and plans

• Ensure collaboration with all internal Horizon teams (e.g., channel & consumer research) to ensure tasks are within contract scope and are executed properly

Relationship Development & Management 35%

• Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery

• Develop and maintain rapport and relationship with senior level clients

• Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions

• Maintain trust & partnership across direct team and overall organization, ensuring positive collaboration

• Ensure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions

• Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed

• Understand when to elevate situations to executive leadership

• Act at client27s most valued partner, serving as a trusted and consistent voice in meetings and providing POVs

Team Management & Supervision 20%

• Ensure an inclusive environment for team members to be their whole selves & do their best work

• Provide ongoing, real-time, performance feedback to Director/VP, Director to ensure continued team growth

• Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills

• Ensure team members have support needed to achieve development goals

• Active role in conversations around staffing needs

• Promote the work of both junior and senior team members, set a positive team environment

Training & Development 5%

• Proactively take part in continued learning opportunities internally and externally

• Maintain active knowledge of industry trends, attending relevant industry conferences and events

• Uses this knowledge to influence and innovate for clients & internal teams

Who You Are

• A strong writer, presenter and communicator; who can communicate complex ideas with ease

• A strong team leader with people management skills

• A self-starter who can work both independently and collaboratively to bring ideas to completion

• A calculated risk taker with the foresight to understand implications

• Innately curious, with a hunger for proactive and creative problem solving

• Comfortable providing and receiving constructive feedback and opportunities for growth

• Confident in navigating conversations with senior leadership internally and externally

• Nimble and flexible with ability to succeed in a fast-paced environment

• Proficient with marketing principles, problem solving, data and analytics

• Well versed in communicating with and presenting to clients regularly

• Able to thrive under pressure, driving success in deadline driven environments

• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 12+ years of experience

• Thorough understanding of advanced analytics and performance media

• Strong leadership skills and experience developing media professionals, ability to manage a team

• Experience in a client relationship management role

• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Certificates, Licenses and Registrations
N/A

Physical Activity and Work Environment
N/A

#LI-KK1

#LI-HYBRID

#NEXT

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.