Job DescriptionChubb is seeking a
VP, Head of Product Towers Marketing. This person will oversee marketing and communications initiatives across Chubb's North America Product Towers (Financial Lines, Surety, A&H), and will be responsible for developing and executing a marketing and communications strategy for Chubb's North America Cyber and Property commercial insurance business units.
The ideal candidate will have a proven track record managing the development, implementation, optimization and measurement of multi-channel integrated marketing and communication plans. They will be comfortable working with a large stable of stakeholders across different business units, as collaboration with stakeholders across marketing and business functions at all levels of the Chubb organization is an essential part of this role.
The VP, Marketing & Communications, Chubb North America Product Towers will have exceptional project management skills and superior communication capabilities, able to relay complicated digital concepts in plain language. They will need to build context across multiple teams to optimize partner workflows and make the most of emerging opportunities. They are equally adept at establishing a campaign and adjusting it as new information becomes available to produce optimal results.
The VP Marketing & Communications, Chubb North America Product Towers reports to the SVP, Marketing & Communications Leader, with matrix reporting to Chubb's Divisional Presidents for North America Property and Cyber business units. They will oversee the Marketing Officer for Financial Lines and will have a dotted line overseeing the Marketing Officers for Surety and A&H. The ideal candidate will be based in the Philadelphia, PA office.
Key Responsibilities- Represent the interests of Chubb's Product Towers in formulating and executing strategic marketing/communications plan that includes campaigns with a mix of direct and centralized resources, such as media/public relations, advertising, internal communications, events, digital marketing, and executive communications.
- Hands on oversight of the marketing/communication plans and campaigns related to Chubb's Cyber and Property products and services, including differentiators, competitive positioning, value propositions, etc.
- Directly oversee the Marketing Officer for Financial Lines
- Dotted line oversight of the Marketing Officers for Surety and A&H
- Analyze and gain insight into the relevant audiences (buyers, influencers, and intermediaries) along with their actionable sub-segments, motivating factors, conversion triggers, etc.
- Determine the optimal mix of channels and tactics according to audience segments and ongoing insights
- Develop marketing strategies for new products and services that comply with current company and brand standards
- Review and evaluate existing marketing campaigns to assess performance, identify gaps and make recommendations for continuous improvement.
- Regularly report on business outcomes and KPIs (leads, submission activity, agent referrals, appointments, employee engagement, etc.), identifying opportunities for improvement.
- Collaborate with other North American businesses including Chubb's large account, middle-market, small commercial, wholesale, and personal insurance segments where products or audiences overlap to create seamless experiences for customers and facilitate cross-sell opportunities
- Integrate the business-specific and local events strategy
- Monitor and maintain the departments' budgeting practices
- Effectively manage outside agencies and vendors, as required, ensuring strict alignment with contractual budget and work product commitments
Qualifications- 12-15+ years in a senior corporate marketing, distribution marketing, and/or communications role
- Bachelor's degree in Marketing, Communications, or a related field required
- Insurance or Financial Services Industry experience preferred
- Proven experience in leveraging marketing tactics to drive business results
- Experience managing complex, multifaceted, and multilayered projects
- Proven ability to build collaborative relationships in a complex, multi-divisional, geographically dispersed business organization
- Ability to effectively manage professional and support staff members and outside agency resources
- Proven ability to advise senior-level corporate executives
- Superb communications skills, both verbal and written
- Results oriented, accountable
- Entrepreneurial, self-starter, and hands-on leader
- Strong ability to grasp complex issues facing the company quickly and understand the nature of the business and the competition
- Strong analytical and creative thinking skills
- Team-oriented and collaborative
