Foot Locker

VP, Digital Commerce

Foot Locker$225K — $290K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15-18+ years of experience in consumer-focused retail or eCommerce
  • Proven experience building and leading high-performing teams at scale
  • Demonstrated ownership of large digital P&Ls and category performance
  • Successful leadership in complex, matrixed enterprise environments
  • Bachelor's degree in business, Marketing, Merchandising, Communications, or related field
  • MBA preferred

Responsibilities

  • Lead digital commerce strategy and implementation for multiple brands across North America
  • Own and manage North America's eCommerce P&L with a focus on financial optimization
  • Develop multi-year digital commerce strategy aligned with brand and consumer goals
  • Translate business strategies into actionable digital commercial plans
  • Identify and scale emerging digital growth opportunities
  • Provide executive business reporting to ELC with strategic recommendations
  • Own site merchandising strategy for key digital touchpoints

Benefits

  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Full Job Description
Overview

The Vice President, Digital Commerce is a senior commercial and people leader accountable for driving the North America eCommerce business across the U.S. and Canada. This role owns the digital P&L, site performance, omni-channel execution, and-critically-the development of a strong, future-ready eCommerce leadership organization.

This is a growth-focused leadership role requiring equal mastery of commercial results and talent development. The VP will lead all digital commerce strategy, development, and execution for Foot Locker, Kids Foot Locker, Champs Sports and Canada, while intentionally building organizational capability through coaching, succession planning, and scalable operating models. Success is measured by financial performance, consumer impact, leadership strength, and long-term digital readiness.

Responsibilities

Responsibilities:

eCommerce Strategy & P&L Ownership
  • Lead all digital commerce strategy, development, and implementation across Foot Locker, Kids Foot Locker, Champs Sports, and Canada (FLC & CC).
  • Own and manage the North America eCommerce P&L, partnering closely with Finance to forecast, plan, and optimize revenue, margin, demand creation, and operating expenses.
  • Develop and execute a multi-year digital commerce strategy aligned to enterprise goals, brand priorities, and consumer expectations.
  • Translate merchant line plans, seasonal strategies, and category priorities into clear digital commercial plans, including launches, promotional cadence, markdown strategy, and inventory positioning.
  • Identify and scale emerging digital growth opportunities, including new categories, business models, and innovative commerce integrations.
  • Own executive-level business reporting to ELC, clearly articulating performance trends, risks, and short- and long-term strategic recommendations

Site Merchandising & Digital Experience Optimization
  • Own the site merchandising strategy and execution across homepage, category pages, search, navigation, PDPs, and product sequencing.
  • Coordinate cross-functionally to orchestrate markdown strategy, BOSS & BOPIS execution, and site readiness in support of merchant priorities.
  • Ensure strong digital execution for key monthly launches, major holidays, and peak moments, creating traction and momentum across brands.
  • Leverage testing, analytics, and performance insights to continuously optimize conversion, AOV, and sell-

Digital Marketing, FLX & Demand Generation
  • Partner with Marketing, Media, and PAR teams to lead lower-funnel strategies that drive traffic and conversion across sites and apps.
  • Create and evolve FLX programming, working with media and loyalty teams to identify eCommerce, app, and omni-channel growth opportunities.
  • Align media specifics, messaging, and promotional execution with commercial priorities and site readiness.
  • Ensure clear measurement of campaign effectiveness, audience targeting, and model-specific performance.


Qualifications

Qualifications
  • 15-18+ years of experience in consumer-focused retail or eCommerce
  • Proven experience building and leading high-performing teams at scale
  • Demonstrated ownership of large digital P&Ls and category performance
  • Successful leadership in complex, matrixed enterprise environments
  • Bachelor's degree in business, Marketing, Merchandising, Communications, or related field
  • MBA plus


Benefits

The annual base salary range is $225,000 - $290,000/ year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below
Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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