Overview

We are creating a new leadership role to guide our team into its next chapter.

This role is equal parts creative leader, technical translator, and change agent. While foundational knowledge of traditional production and studio workflows is required, the primary mandate is to accelerate digital-first, AI-enabled models that unlock new revenue streams, help the craft of the creative, improve speed to market, and expand creative possibility.

Success in this role requires the ability to influence creative direction through innovation-ensuring that technology and making are not a downstream service, but a core creative capability from concept through execution.

Responsibilities

1. Lead creative led Production Transformation.

• Identify and pilot AI tools across ideation, design, motion, editing, versioning, and localization
• Redesign workflows to increase efficiency, reduce friction, and future-proof delivery

2. Drive New Revenue Streams

• Partner with leadership to develop new production offerings enabled by AI, automation, and modular content
• Translate emerging technologies into client-ready capabilities and pricing models
• Support business development by clearly articulating modern production value.

3. Technical & AI Fluency

• Maintain hands-on understanding of AI and creative technology tools relevant to creativity (e.g. generative design, motion, copy, asset management, workflow automation)
• Act as a bridge between creative ambition and technical execution
• Establish best practices, governance, and ethical use of AI

4. Cross-Functional Leadership

• Collaborate closely with strategy, creative, media, and account teams to integrate modern thinking early
• Work closely with our sister agency ThePub to ensure unified platforms and scaled learnings
• Educate internal teams and clients on what's possible, and what's next
• Help shape long-term vision and operating models
• Oversee multi-disciplinary team, empowering direct reports to manage day-to-day streams

Qualifications

Proven experience leading multidisciplinary teams across digital, video, and studio, with a clear bias toward technology-enabled delivery models, and how they are embedded early in the creative ideation process.

Strong working fluency in AI and creative technology, including:

• Generative AI tools for design, motion, copy, and content versioning
• AI-assisted production workflows (automation, templating, modular systems)
• Emerging use cases across content management, personalization, and scale

Ability to speak both creative and technical languages-comfortable translating business and creative ambition into technical requirements, roadmaps, and resourcing plans

Demonstrated experience shaping or executing an AI roadmap, including:

• Evaluating tools and platforms
• Understanding build vs buy decisions
• Anticipating infrastructure, data, and staffing needs

Enough technical depth to:

• Partner effectively with creative, developers, engineers, and platform teams
• Assess feasibility, timelines, and risk
• Identify when specialized talent or external partners are required
• Experience working with digital platforms and internal tools (e.g., websites, CMS, DAMs, workflow systems), with an understanding of how AI can enhance, automate, or scale them

Comfort operating in creative environments where systems are iterative, evolving, and imperfect, with the judgment to prioritize what matters most

Strong change leadership skills, able to bring teams along through new tools, new ways of working, and new expectations without eroding morale or craft

Commercial and operational mindset, understanding how technical decisions impact speed, margin, scalability, and revenue growth

Why This Role Matters

This is not a maintenance role. It exists to redefine our team as a growth engine, not a cost center, balancing respect for craft with the urgency to evolve.

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $170,000.00-$180,000.00 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.