Bally's Corporation

VP, Business Development - Brands and Agencies

Bally's Corporation$185K — $225K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in business development or sales leadership roles
  • Proven track record in closing high-value deals with brands and agencies
  • Strong understanding of experiential marketing and agency workflows
  • Experience building and leading sales teams in a startup or scaling environment
  • Excellent communication and relationship-building skills

Responsibilities

  • Lead prospecting, pitching, and closing efforts in the experiential marketing domain
  • Develop and execute revenue strategies for the Brands and Agencies vertical
  • Construct the experiential vertical, scaling the team and processes for growth
  • Collaborate with Product and Marketing to define positioning, packaging, and pricing
  • Represent the company at key industry events and strategic partnership meetings
  • Provide rigorous reporting to the executive team on sales pipeline and market insights

Benefits

  • Proven product with strong client base and market potential
  • Startup-like autonomy with the backing of a well-established business
  • Opportunity to build a new vertical based on existing early successes
  • Senior leadership role with substantial influence on the future direction of the vertical
Full Job Description
This is a builder's seat: as VP, Business Development, you'll own Telescope's growth strategy and revenue performance across the vertical, as the first dedicated hire in this space. You're not inheriting a playbook, you're writing it. You'll own both the selling and the building, personally closing the deals that matter while standing up the team and pipeline that turn early wins into a scaled, repeatable business. If you want a senior sales leadership role where the ceiling is set by you, not by someone else's org chart, this is it.

Responsibilities:

  • Lead from the front: prospect, pitch, and close senior relationships with experiential agencies and brand-side marketing leaders, personally.
  • Own the revenue strategy, forecast, and execution for the entire Brands and Agencies vertical.
  • Build the experiential vertical from the ground up, backed by the wider BD org, and grow a professional, agency-focused sales team around you as you scale.
  • Shape positioning, packaging, and pricing alongside Product and Marketing.
  • Represent Telescope at the senior level, industry events, strategic partnerships, and the pitches that matter most.
  • Report to the executive team on pipeline, forecast, and market intelligence with real rigor.

  • A proven product, blue-chip client credentials, and a clear runway into a substantial adjacent market.
  • Startup energy and autonomy within your vertical, backed by the pedigree and resources of a business with 25 years in the market, and now the added weight of a public company behind you.
  • The rare chance to build a new vertical from an early-success foundation, not from zero, and not from someone else's ceiling.
  • Base salary: $185,000-$225,000, plus uncapped commission of 7-10% of revenue generated, on-target earnings around $300,000, with real, uncapped upside for anyone who outperforms. If you're used to hitting your number, there's no ceiling here stopping you from beating it.
  • A senior seat at the table, shaping what this vertical becomes next.


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About Bally's Corporation

Bally's Corporation is a holding company that owns and manages 11 casinos across seven states. The company was founded in 1975 and is headquartered in Reno, Nevada. Bally's casinos offer a variety of gaming options, including slot machines, table games, and sports betting. The company also operates a horse racing track in New Jersey. In 2020, Bally's Corporation acquired the sports betting platform Bet.Works and plans to expand its online gaming offerings. The company is publicly traded on the New York Stock Exchange under the ticker symbol BALY.
Learn more about Bally's Corporation
Size
4,800 employees
Market Cap
$877 million
Industry
Net Income
-$5.4 million
5 Year Trend
+26.1%
Revenue
$372.7 million

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