Position OverviewThe
VP, Associate Creative Director, Copy is a senior-level creative department position. The ACD is the key day-to-day point of contact and partner for Account Management in defining and executing the promotional plan for the client's business.
Responsibilities - Oversight of the book of business for a brand or brands handled by his/her creative team
- In partnership with the CD/ACD, Art, ensures the quality of ideation and execution of all work across assigned brands
- Partners with Medical to maintain the highest level of scientific accuracy in development of promotional work, as well as exploration of new opportunities based upon the data
- Partners with Strategy and Account on project deliverables and objectives
- Crafts superior promotional copy, including messages, concepts, and campaigns
- Has the strategic acumen to complete the Creative Brief for conceptual assignments, and refine it with input from Creative Director, Medical, Account, and Strategy
- Leads cross-department conceptual efforts
- Takes a key role in developing and presenting new business pitches
- Sets and reinforces standards for creative excellence (STORM criteria) across the department
- Serves as a senior creative lead for the extended agency team; value recognized by the client
- Takes a leadership role on team strategic and tactical planning
- Partners with Studio, Digital, and Presentation to help establish and maintain the highest possible standards of execution for all materials across media
- Discovers and delivers enrichment opportunities for the department and the agency; enhances agency-wide initiatives such as Start Class
- Evaluates creative ideation and execution; provides perspective for enhancement of team skill set and expertise
- Provides regular feedback, including completion of APEs, and encourages their professional development
- Responsible for team utilization and workflow (staff allocation, project timing, and budgets) and issue management
- Proactively assesses processes and people for improvement; anticipates and intervenes to prevent potential crises
Skills - Exceptional creative ideation and evaluation skills, with the facility to work across media and audiences
- Routinely puts the best work on the wall in creative reviews-a go-to person for great ideas
- Expertise and understanding of the regulatory and business environment of healthcare communications
- Able to conceive and deliver strong presentations, whether on creative, strategic, or agency educational topics
- Cool under pressure, flexible thinker, able to prioritize and delegate
Education/Experience - 8+ years in healthcare communications, ideally with a history of leadership in
- Large team and/or multiple brand management
- Bringing new assets from pre-launch through launch (including high-science and accelerated approval products, with cross channel campaign execution)
- Cross-functional teams (combining Medical Communications, PR, Promotion, etc.)
- Bachelor's degree preferred
- Continually pursues personal development to stay current and better understand our brands and business
- Recipient of awards for creative excellence
Salary Range: $170,000 - $200,000
What We OfferAt BGBx, we invest in our people because exceptional talent drives exceptional work. We provide a competitive rewards package designed to support your health, well-being, professional growth, and life outside of work.
Our benefits package typically includes health care insurance, retirement plans, generous paid time off and holidays, wellness benefits, life insurance, learning and development opportunities, and other resources that support our employees throughout their careers. Additional benefits may be available based on your location. Beyond benefits, you'll find a culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.
