POSITION SUMMARYThe Voluntary Benefits Practice Leader is the person who makes VB impossible to ignore - inside HUB and across every account we touch. This is a producer role at its core, but one with a broader mandate: to grow a voluntary benefits practice by equipping our producers, deepening carrier relationships, and showing employers that voluntary benefits are not an afterthought. They are a strategic tool for workforce attraction, retention, and financial wellness.
Reporting directly to the Chief Sales Officer, this leader will work hand-in-hand with all HUB Mid-America producers - across all lines of business - to surface VB opportunities, close new business, and establish HUB as the region's most credible voluntary benefits resource. The role is equal parts producer, practice builder, and subject matter expert.
CORE RESPONSIBILITIESBusiness Development & Producer Collaboration- Actively prospect for new voluntary benefits clients and develop a personal book of business across the Mid-America region.
- Partner with all HUB producers - Employee Benefits, Commercial Lines, and Personal Lines - to identify and convert voluntary benefit opportunities within existing accounts and new prospects.
- Lead or co-lead finalist presentations as the VB expert, deploying carrier relationships, enrollment strategy, and product knowledge to win.
- Develop and execute a regional VB sales strategy aligned with the regional growth objectives and HUB's national voluntary benefits platform.
- Represent HUB at industry events, networking functions, employer associations, and carrier forums to elevate the regional VB profile.
Practice Leadership & Market Strategy- Serve as the regional authority on voluntary benefits - products, carriers, enrollment platforms, workforce demographics, and market trends.
- Build and maintain a robust carrier and vendor relationship network to ensure HUB has access to competitive products, preferred pricing, and enrollment resources.
- Stay ahead of legislative, regulatory, and market shifts affecting voluntary benefits; translate those changes into actionable guidance for producers and clients.
- Develop thought leadership materials, sales tools, and training content that raise the VB knowledge floor across the entire producer team.
- Partner with the national HUB VB practice to align regional strategy with enterprise-wide initiatives and shared resources.
Client & Enrollment Strategy- Design enrollment strategies that drive genuine participation - not just compliance - leveraging communication tools, technology platforms, and carrier partnerships.
- Analyze voluntary benefit plan performance, participation data, and workforce demographics to make informed recommendations to clients and prospects.
- Support account management teams in stewardship of existing VB clients; serve as escalation resource for complex carrier and service issues.
- Champion the use of enrollment technology, ben admin integration, and data-driven communication strategies to modernize how clients experience voluntary benefits.
Internal Collaboration & Development- Conduct regular training sessions for producers, account executives, and account managers on voluntary benefit products, enrollment strategies, and cross-sell techniques.
- Collaborate with the CSO and regional leadership on budgeting, headcount planning, and practice growth projections.
- Contribute to the Critical Path Process (HUB's strategic account planning framework) for key VB accounts and high-priority prospects.
- Participate in regional leadership meetings and communicate VB practice priorities, wins, and market intelligence to the broader team.
QUALIFICATIONSRequired- 10+ years of experience in voluntary benefits, employee benefits, or a related insurance/financial services field - with a demonstrated track record in sales and business development.
- Active Life, Accident & Health Producer License (or ability to obtain within 90 days of hire).
- Proven ability to develop and close new business, manage carrier relationships, and collaborate with multi-line producers.
- Deep knowledge of voluntary benefit products including life, disability, critical illness, accident, hospital indemnity, and supplemental health.
- Familiarity with enrollment platforms, benefits administration technology, and communication tools that drive VB participation.
- College degree required; advanced degree or professional designations (CEBS, RHU, GBA) preferred.
Knowledge, Skills & Attributes- A seller's instinct - comfortable prospecting, presenting, and closing, but with the consultative depth to earn long-term trust.
- Strong communicator and storyteller; able to translate complex benefits concepts into compelling narratives for C-suite audiences and frontline employees alike.
- Collaborative by nature - this role succeeds by making other producers more effective, not by working around them.
- Highly organized with the ability to manage a personal book, support producer activity, and lead practice initiatives simultaneously.
- Proficiency with Microsoft Office Suite; familiarity with Benefitpoint, Zywave, or comparable agency management platforms a plus.
- Entrepreneurial mindset with a bias toward action - comfortable in a role that is both creating structure and operating without it.
WHY HUB MID-AMERICAYou won't find a better seat from which to build a voluntary benefits practice. HUB Mid-America has the client relationships, the producer talent, and the national platform - what it needs is the person to connect those assets to the VB opportunity that is clearly on the table. This role comes with the autonomy to build something real, the support of a CSO who understands the vision, and the backing of one of the world's largest brokerage firms.
WHAT WE OFFER- Competitive base salary plus performance-based incentive compensation tied to VB production and practice growth metrics.
- Medical, dental, vision, life insurance, and 401(k) with company match; HSA funding and voluntary insurance options.
- Generous PTO and flexible work arrangements.
- Access to HUB's national voluntary benefits resources, carrier relationships, and technology platforms.
- A culture that rewards producers who think beyond the transaction - relationship builders, market educators, and practice architects.
Department Sales
Required Experience: 5-7 years of relevant experience
Required Travel: Up to 25%
Required Education: High school or equivalent
