This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!Research Triangle Park | Where People + Ideas Converge (rtp.org)
The
US Competitive Intelligence & Market Research Lead will report to the Director, US Market Research & Competitive Intelligence, within the US Insights & Analytics team. This role is accountable for leading competitive intelligence across ViiV's US HIV portfolio and for owning primary market research for selected commercial pre-launch brands, ensuring insights support portfolio strategy, launch readiness, and
competitive positioning. The position serves as a strategic partner to Brand, Customer Experience, Medical, Market Access, and Forecasting teams, providing a portfolio-level, forward-looking view of the competitive landscape and early market dynamics. The role has clear ownership of judgment, synthesis, and communication within its defined scope.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Competitive Intelligence- Lead US competitive intelligence strategy and execution across the full HIV portfolio, covering in-market brands and pre-launch assets, with ownership of developing and prioritizing KIQs in alignment with cross-functional stakeholders
- Monitor, interpret, and synthesize external competitive signals, including clinical data releases, regulatory milestones, product approvals or failures, and policy developments
- Cover competitor earnings announcements and key investor communications, delivering timely summaries of key learnings and commercial implications
- Lead competitive intelligence planning for congresses, including pre-conference framing, on-site intelligence capture, and post-conference synthesis
- Develop and deliver regular CI outputs, including timely alerts, portfolio-level updates, and executive-ready summaries for senior leadership
- Anticipate competitor strategy and evolution, identify risks and opportunities, and inform scenario planning and strategic decision-making
Market Research- Lead qualitative and quantitative primary market research for pre-launch brands to inform US initiatives across HIV Treatment and HIV Prevention
- Translate commercial business questions and insight gaps into clear research objectives and study designs, recommending appropriate research approaches to inform key pre-launch decision points
- Partner with Brand and cross-functional teams, including Medical and Market Access, to generate insights that inform positioning, segmentation, and launch planning
Research Design & Vendor Management- Lead external vendors supporting competitive intelligence and pre-launch market research across study design, execution, analysis, and synthesis, with clear ownership of direction and outputs
- Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
- Ensure all competitive intelligence and market research activities are conducted in line with internal compliance policies and standards
Cross-Functional Partnership- Partner with Brand, Medical Affairs, Market Access, and other cross-functional teams to ensure customer and stakeholder perspectives inform commercial decision-making
- Work closely with other Insights & Analytics leads to integrate competitive intelligence and primary research with secondary data, where appropriate
- Act as a strategic partner by shaping key questions, leading discussions and readouts, and translating insights into clear implications and recommendations for senior leaders
Insight Synthesis & Communication- Integrate insights across competitive intelligence, primary market research, and secondary data sources
- Identify portfolio-level risks, opportunities, and unmet needs relevant to current and upcoming commercial assets
- Develop concise, high-quality deliverables that support confident, timely decision-making at the brand and portfolio level
Why You?Basic QualificationWe are seeking professionals with the following required skills and qualifications to help us achieve our goals
- Bachelor's degree
- 7+ years of pharmaceutical OR biotech commercial experience
- Experience leading competitive intelligence
- Experience framing, prioritizing, and challenging competitive intelligence questions to support strategic decision-making
- Experience with qualitative and quantitative research methodologies and applying them
- Experience interpreting external competitive signals, including clinical data, regulatory developments, earnings or investor communications, and scientific congresses
- Experience with operating in ambiguity and translating complex information into clear insights and recommendations
- Experience managing external vendors and multiple concurrent projects
- Experience engaging with senior stakeholders
Preferred QualificationIf you have the following characteristics, it would be a plus
- Experience in HIV or infectious disease
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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
