Vice President, Strategic Marketing, Datacenter Vertical

II-VI Aerospace & Defense

$180K — $220K *
Enterprise Technology
15+ years of experience
Job Overview by Ladders

Qualifications

  • Technical background (BS/MS) with extensive business experience in Engineering, Product Management, Marketing, Business Development, or Sales roles.
  • 20 years of experience specifically in the Datacenter market.
  • Deep understanding of Datacenter market value chain, including market and competitor dynamics.
  • Recognized leader with strong relationships among decision-makers at customer levels.
  • Ability to thrive in multi-cultural, global teams.

Responsibilities

  • Lead all strategic marketing activities for the Datacenter vertical.
  • Create and secure buy-in for market strategy.
  • Analyze and report on trends affecting business and product roadmap.
  • Collaborate with Business Units to shape product strategy and roadmap.
  • Drive strategic planning and resource allocation recommendations for both Capex and R&D.
  • Identify long-term growth opportunities and develop business cases for new platforms.
  • Establish go-to-market strategies and foster relationships with key customer decision-makers.

Benefits

  • Opportunity for leadership in strategic marketing activities.
  • Collaboration with global teams across various functions.
  • Engage in high-level industry events and standard-setting organizations.
  • Potential for international travel to support business initiatives.
  • Access to professional development opportunities in a leadership context.
Full Job Description
Job Description

Primary Duties & Responsibilities

For the Datacenter market vertical:
  • Responsible for all strategic marketing activities
  • Develop Market Strategy and secure buy-in
  • Monitor and report on key trends and impact on existing business & product roadmap
  • In collaboration with the BUs, develop the product Strategy and roadmap
  • Drive strategic planning process including for the 5YP, and make recommendations for resource prioritization and allocation (Capex and R&D)
  • Identify new platform opportunities (2-3+ year view), work with platform teams, develop business case and strategy, secure cross-functional buy-in and drive the launch of programs
  • Facilitate New Platform Project Prioritization and resource allocation process at COHERENT level
  • Establish go-to-market strategies, develop value proposition, develop marketing plan, and work with sales and end customers for push/pull. Develop relationships with customer's customer and end customers' planners and decision makers
  • Provide thought leadership, developing and evangelizing platform success stories - internally and externally Serves as the COHERENT External Spokesperson on roadmap & strategy at market, industry, investor events.
  • Participate directly or indirectly in Standards bodies and industry groups to drive COHERENT agenda

Education & Experience
  • Technical background and education (BS/MS) combined with significant business experience (in Engineering Leadership, Product Management, Marketing, Business Development or Sales roles) and a proven track record of success in these roles.
  • 20 years experience in Datacenter market
  • Strong understanding of the Datacenter market vertical value chain, market and competitor dynamics
  • Industry recognized leader with strong relationships with key decision makers at customer/end customers.
  • Ability to easily and successfully work in a multi-cultural, global team environment
  • Ability to handle multiple priorities and complex issues involving external and internal priorities
  • Excellent interpersonal, communication and presentation skills
  • Set a high standard of ethics, professionalism. leadership and competence


Skills
  • Exceptional strategic thinking and business acumen, with the ability to translate Datacenter market trends into product roadmaps, investment priorities, and long-term growth strategies.
  • Strong influence, collaboration, and stakeholder-management skills to secure alignment across global business units, executives, customers, and external industry partners.
  • Outstanding communication and presentation skills, with the ability to articulate complex technical and market concepts and serve as a credible internal and external spokesperson.


Working Conditions
  • Work is primarily performed in a professional office environment, with frequent collaboration across global teams through virtual and in-person meetings.
  • Requires occasional domestic and international travel to meet with customers, attend industry events, participate in standards organizations, and support business activities.


Physical Requirements
  • Primarily works in a professional corporate office or hybrid environment with frequent interaction across global business units and functions.
  • May work in customer, manufacturing, laboratory, or industry-event settings while engaging with internal and external stakeholders.


Safety Requirements

All employees are required to follow the site EHS procedures and Coherent Corp. Corporate EHS standards.

Quality and Environmental Responsibilities

Depending on location, this position may be responsible for the execution and maintenance of the ISO 9000, 9001, 14001 and/or other applicable standards that may apply to the relevant roles and responsibilities within the Quality Management System and Environmental Management System.

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