Job Profile Summary

The Vice President of Strategic Communication and Marketing reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution's brand and boost student recruitment, enrollment, and retention. This role will involve a deep understanding of the student journey, from initial attraction to successful completion and placement. The ideal individual has deep expertise in the marketing funnel up to and including conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution’s reputation.

Key Responsibilities:

Strategic Planning & Implementation

Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.

Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.

Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.

Routinely examine the market to address key questions, including:

• What's the current and future state of the market landscape?
• Who makes up our student population in terms of demographics and psychographics?
• Which programs attract the most enrollments, and what drives their popularity?

Designs, manages, and reports outcome measurements for each initiative. Provides strategic plans to meet initiatives. Reviews site analytics and recommends strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.

Provides strategic direction and leadership for college-wide marketing and communications, including, but not limited to, branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.

Understands and embraces the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.

Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.

Understands crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (i.e., Hotlines, College website, emergency notification system.)

Team Leadership & Development:

Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives.

Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.

Qualifications:

• Master’s degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College’s values and mission.
• An equivalent combination of education and experience may be considered.

Broward College offers an exceptional benefits package including, but not limited to:

• Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break College Closures
• Paid Parental Leave
• Tuition Reimbursement and Tuition Assistance (available to employees and family members)

Job Title

Vice President, Strategic Communication and Marketing

  

Position Number

P0076834

    

Job Status

Full time Regular

    

Department

Senior Executive Management

  

Location

Willis Holcombe Center

    

Pay Grade

111

    

Salary

$170,000 - $190,000 (Salary commensurate with education and experience)

  

Work Shift

First Shift

   

Work Schedule

Monday-Friday/weekend/varies

   

Hours Per Week

37.5

   

Posting End Date

Open Until Filled

   

Comments

To be considered for this position, a completed online employment application form along with a cover letter, resume and unofficial transcript are required.

   

Designated Essential Personnel

Yes

   

FLSA Status

Exempt

   

Position Classification

Administrators

   

Special Instructions to Applicant:

For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to [email protected] or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.

Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.

**Please note that multiple documents can be uploaded in the “Resume/CV/Transcript/License/Certification” section of the application**

Please refer to link with the instructions on how to submit an application with multiple documents. https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf. 

Employment is contingent upon successful completion of the required background screening process.

Disclaimer

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.