Overview

The Vice President of Sales leads enterprise Group Sales strategy, sales performance, capability building, and execution across park-connected teams and support-center functions. This role owns alignment across regional sales directors, park sales teams, small groups, resort sales, lead generation, sales enablement, training, reporting, incentives, and product development.

Responsibilities

Key responsibilities
• Lead overall Group Sales strategy, revenue growth, and performance accountability across the portfolio.
• Oversee regional sales leadership and coordinate dotted-line support to park sales teams and Small Groups.
• Partner with Commercial, Marketing, Finance, CRM, and park leadership on sales goals, revenue targets, product strategy, and SIP alignment.
• Build scalable sales playbooks, training programs, pipeline governance, and performance cadences.
• Improve lead generation, business development, CRM/Salesforce adoption, and sales reporting discipline.
• Partner with Revenue Operations on forecasting, renewal rates, product setup, AR/PDT processes, and pipeline visibility.
• Identify short-term staffing gaps and longer-term sales capability needs across parks.
• Provide executive updates on Group Sales performance, risks, hiring needs, and growth opportunities.

Qualifications

Qualifications & Experience Required

• Bachelor's degree in Business, Sales, Marketing, Hospitality Management, Communications, or a related field
• 12+ years of progressive sales leadership experience, including responsibility for multi-location sales organizations, revenue growth, forecasting, and team performance.Proven track record of driving sustained revenue growth, new b
• Business development, account retention, and sales productivity in a consumer-facing or B2B sales environment.
• Experience leading field-based and centralized sales teams across a geographically distributed organization.
• Demonstrated success building scalable sales processes, playbooks, training programs, incentive structures, and performance management frameworks.
• Strong knowledge of CRM platforms (Salesforce preferred), pipeline management, lead generation, forecasting methodologies, and sales analytics.
• Experience establishing sales KPIs, reporting disciplines, forecasting processes, and executive performance dashboards.
• Demonstrated ability to partner effectively with Marketing, Finance, Revenue Operations, Commercial, and Operations teams to achieve shared business objectives.
• Strong analytical and financial acumen, with the ability to evaluate sales performance, identify growth opportunities, and translate data into actionable business decisions.
• Proven success operating within a matrixed organization and influencing stakeholders across multiple functions and levels.
• Excellent leadership, communication, executive presentation, coaching, and talent-development skills.
• Demonstrated ability to lead organizational change, improve sales capabilities, and drive adoption of new tools, processes, and programs.
• Willingness to travel to park locations and support center offices as business needs require.