AMC Networks

Vice President - Retention & Lifecycle Marketing

AMC Networks$160K — $220K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 10-15 years of relevant work experience with 8 years in customer retention marketing
  • Strong knowledge of CRM systems, including segmentation and automation
  • Experience in leading content-driven lifecycle strategies
  • Expertise in analytical tools and methodologies like A/B testing
  • Strong communication and collaboration skills
  • Knowledge of customer feedback tools and best practices

Responsibilities

  • Drive overall strategy and execution for retention marketing to reduce churn
  • Develop deep understanding of subscriber analytics and audience cohorts
  • Build and manage retention plans across streaming services
  • Establish target KPIs based on engagement and churn metrics
  • Develop subscriber communication plans to enhance engagement
  • Collaborate with partner management to optimize retention strategies
  • Leverage A/B testing to refine creative messaging for streaming engagement

Benefits

  • Medical, Dental, Vision, Prescription Drug Coverage
  • 401k Plan
  • Wellness Program
  • Life Insurance
  • Tuition Reimbursement
  • Paid Time Off
  • Paid Parental Leave
  • Flexible work-from-home policy (one day per week)
Full Job Description
Job Description

We are currently seeking a Vice President - Retention & Lifecycle Marketing to join our Audience & Media Strategy team basedeitherin ourNew York, NY office.

JOB RESPONSIBILITES

  • Driveoverallstrategy and executionforstreamingretention marketing with the goal of increasing engagement and reducingchurn across AMC Global Media streaming services
  • Develop a deep understanding of subscriber analytics includingaudience cohortsbased on both tenure andviewership behaviorfor each streaming service
  • Build and manage a retention plan across for each streaming service based on each brand9s content slate, unique subscriber cohortprofilesand viewership drivers toleveragekey engagement opportunities and offset churn risks
  • Develop target KPI goals based on engagement and churn metrics by streaming service in collaboration with Streaming Products, Subscriber Analytics and Research teams
  • Developcomprehensive subscriber communicationsplans,learning agendas, KPIs and goal settingacross theDTC and Partnerstreamingportfolio (including email, push, in-app notification) to drive engagement, reduce churn, and maximizewinbackopportunities
  • Work closely withPartnerManagement team to develop retention plans forkey Partnerenvironments with the focus on leveraging each partner9s product capabilities and available data to drive engagement and reducechurnincluding developing custom lifecycle messaging for key partner cohorts (i.e., Verizon promo subscribers, Charter cable subscribers who authenticate and access AMC+ as part of cable package, device subscribers, etc.)
  • In collaboration withPartnerManagement,Streaming Products and Marketing teams,leveragestrategic pricing promotions 6 particularly with partners -- to maximize engagement opportunities and minimize churn risks
  • Incorporate different product types (Ad Tiers, Bundles) in overall audience targeting strategies to drive the best retention andwinbackoutcomes
  • Work with Owned & OperatedPromoPlanning,Partner Management,Subscriber Analytics/Research, and Business Intelligence to understand impact of linear and FAST promotion on streaming engagement
  • Understand impact of other owned ecosystem promotion 6 particularly social media 6 on streaming engagement in collaboration with Marketing and Research teams
  • Coordinate closely with Product Strategy & Operationsteamtomonitorproduct rollouts/enhancements and their effects on retention
  • Keep an eye on market changes and developments 6 particularly across Partner Platforms 6thatpresentnew opportunitiesor risksforsubscriber retentionand our ability to engage our user base
  • Leverage A/B testing capabilities,particularly in CRM,to develop abetterunderstanding of whatcreative and messagingdrives streaming engagement across brands andwork with the broader creative and marketing teams tooptimizemessaging accordingly
  • Consistently stay informed with best-in-class retention practices

QUALIFICATIONS (Required & Preferred)

  • Bachelor9s degree
  • 10-15years ofrelevant work experience withleast 8 years specific to customer retention marketing; prior experience within a subscription based streaming service and/or a DTC environment a plus
  • Strong knowledge and experience with CRM systems, including segmentation,automationand email platforms
  • A strategic mindset and the ability to think critically,identifyopportunities, and develop innovative solutions to enhance the customer experience
  • Experience leading content-driven lifecycle strategies
  • Expertisein relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution,analysisand reporting) with proven ability to translate performance metrics into actionable insights
  • Strong communicationand collaboration skills, with an ability to present business cases and persuade stakeholders
  • Experience working on a matrixed, cross-functional team
  • Knowledge of customer feedback tools and best practices
  • Excellent interpersonal skills witha high levelof emotional intelligence, including the ability to collaborate between diverse teams and individuals
  • Experience working with product,engineeringand technology teams a plus

The base compensation for this position is $160,000 to $220,000commensuratewith experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

About AMC Networks

AMC Networks Inc. is an American entertainment company headquartered in 11 Penn Plaza, New York, that owns and operates the cable channels AMC (its eponymous brand), IFC, We TV, and SundanceTV; the art house movie theater IFC Center in New York City; the independent film company IFC Films; and premium streaming services Sundance Now and Shudder. The company was originally launched in 1980 and formerly known as Rainbow Media Holdings LLC.
Learn more about AMC Networks
Size
1,739 employees
Market Cap
$672.2 million
Industry
Net Income
$239.9 million
Founded
2003
5 Year Trend
+2.2%
Revenue
$2.8 billion
NASDAQ

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