Riverbed Technology, Inc.

Vice President, Product Marketing

Riverbed Technology, Inc.$180K — $220K *
US-AnywhereRemote in Austin, TX
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in product marketing or related leadership, preferably in enterprise software, SaaS, or observability sectors.
  • Proven leadership experience at a Senior Director or VP level in product marketing organizations.
  • Expertise in product positioning, messaging, and go-to-market strategies.
  • Strong understanding of observability, AIOps, and Digital Experience Management technologies.
  • Demonstrated success in driving business growth and market differentiation.
  • Exceptional skills in executive communication and storytelling.

Responsibilities

  • Define and execute global product marketing strategy for the Riverbed Platform.
  • Lead portfolio positioning and messaging to reinforce market leadership.
  • Develop global go-to-market strategies for product launches and growth initiatives.
  • Act as a thought leader and spokesperson at industry events and with key stakeholders.
  • Drive analyst relations to strengthen positioning with analysts like Gartner and Forrester.
  • Build and lead a high-performing product marketing team with aligned KPIs.
  • Collaborate with cross-functional teams to enhance customer engagement and sales effectiveness.

Benefits

  • Flexible workplace policies to promote work-life balance.
  • Access to employee resource groups for community and support.
  • Opportunities for learning and development to foster career growth.
  • Career progression pathways to guide employee advancement.
  • Participation in community engagement initiatives for social impact.
  • Global employee wellness programs supporting overall well-being.
Full Job Description
Position Title: Vice President, Product Marketing Location: US - Texas, Florida, Pennsylvania, Ohio, Georgia, North Carolina, Michigan, Virginia, Arizona, or Tennessee Travel Requirements: 15% Riverbed is seeking a strategic and visionary Vice President of Product Marketing to lead its global product marketing organization. Reporting to the Chief Marketing Officer, this executive will define and execute Riverbed's product marketing vision, strengthen the company's leadership position in Unified Observability, and drive market awareness, growth, and competitive differentiation. The VP will oversee market strategy, portfolio positioning, analyst relations, go-to-market execution, customer advocacy, and sales enablement while leading a high-performing global team and partnering closely with Product Management, Sales, Customer Success, Corporate Marketing, and Executive Leadership. What you will do - Define and execute the global product marketing strategy for the Rivebed Platform. - Lead portfolio positioning, messaging, and market differentiation to reinforce Riverbed's leadership in observability and digital experience management. - Develop and execute global go-to-market strategies for new product launches, portfolio expansions, and strategic growth initiatives. - Serve as a visible industry spokesperson and thought leader with customers, analysts, partners, media outlets, and industry events. - Drive analyst relations initiatives and strengthen Riverbed's positioning with Gartner, Forrester, IDC, and other key influencers. - Build, develop, and lead a high-performing product marketing organization while establishing KPIs aligned with growth and revenue objectives. - Partner closely with Product Management, Sales, Demand Generation, Customer Success, Corporate Communications, and Executive Leadership to improve market impact, customer engagement, and sales effectiveness. What makes you an ideal candidate - 15+ years of product marketing or related leadership experience within enterprise software, SaaS, observability, networking, cybersecurity, cloud, or adjacent technology sectors. - Proven success leading product marketing organizations at the Senior Director, Vice President, or equivalent executive level. - Deep expertise in positioning, messaging, competitive intelligence, product launches, analyst relations, sales enablement, and go-to-market strategy. - Strong understanding of observability, AIOps, Digital Experience Management, Network Performance Management, or related enterprise technology markets. - Demonstrated success building category leadership, creating market differentiation, and driving measurable business growth. - Exceptional executive presence, communication, storytelling, and presentation skills, with the ability to engage customers, analysts, partners, media, and senior executives. - Experience building, scaling, and managing high-performing teams, including second-line leadership responsibilities. What we offer Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.   Benefits & Perks vary by Country. Check us out on:www.riverbed.com@LifeAtRiverbed Tags #LI-MB4

About Riverbed Technology, Inc.

Riverbed Technology, Inc. is an American information technology company that develops products to improve application performance across wide area networks (WANs), a technique known as WAN optimization. Its products reduce latency and bandwidth constraints in delivering applications via WANs to multiple locations across long distances. Riverbed has its headquarters in San Francisco, California.
Learn more about Riverbed Technology, Inc.
Size
2,700 employees
Industry
Founded
1998

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