Intuit Inc

Vice President, Product Marketing Management - Services

Intuit Inc • $200K — $250K *
Mountain View, CA 94040In-Person
Finance & Insurance
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years of product marketing and GTM leadership in SaaS, Fintech, or Financial Services.
  • Experience managing large-scale businesses with $500M-$1B+ revenue growth.
  • Deep expertise in monetization strategies like pricing and packaging.
  • Proven record in building product marketing teams in complex organizations.
  • Ability to shape product roadmaps using customer and market insights.

Responsibilities

  • Lead strategy and positioning for the Services portfolio.
  • Develop unique value propositions for various offerings including Payments and Capital.
  • Conduct product-market fit analysis to steer roadmap priorities.
  • Position Services within the Intuit Enterprise Suite and AI platform.
  • Build a best-in-class product marketing operating system.
  • Drive revenue growth linked to adoption and financial outcomes.
  • Transform strategies to support AI-driven product evolution.

Benefits

  • Comprehensive benefits package including cash bonuses and equity rewards.
  • Strong pay-for-performance rewards system.
  • Regular pay comparisons to ensure fair compensation by ethnicity and gender.
Full Job Description
We are seeking a Vice President, Product Marketing Management - Services to lead and scale our Services Product Marketing organization at a pivotal moment of growth and transformation. This executive will be responsible for building a durable, AI-ready, revenue-linked go-to-market operating system that accelerates adoption, strengthens product-market fit, and drives sustained revenue growth across the Services portfolio.

This role is central to shaping the future of financial services within the QuickBooks and IES ecosystems. The VP will modernize and scale the Services GTM engine, embed Services deeply into Intuit's AI-first platform evolution, and ensure the portfolio delivers measurable financial impact across adoption, usage, and monetization. In doing so, this leader will play a critical role in advancing one of Intuit's highest-priority growth areas while building a high-performing, enterprise-scale product marketing organization.

This role reports to the EVP, Chief Commercial Officer and serves as a key member of the Commercial Leadership Team.

Responsibilities

1. Lead Services Portfolio Strategy & Positioning
  • Define where we play, who we serve, and how we win across the Services portfolio.
  • Develop differentiated value propositions and messaging for Payments, Capital, Bill Pay, WFS, and other emerging offerings.
  • Drive portfolio-level product-market fit analysis and influence roadmap prioritization through structured inbound insights.
  • Ensure Services is clearly positioned within the broader QuickBooks & Intuit Enterprise Suite (IES) ecosystem and AI-enabled platform strategy, serving our small business and mid-market customer segments.

2. Build and Scale a Best-in-Class Product Marketing Operating System
  • Establish a rigorous inbound and outbound product marketing engine that directly informs product roadmap decisions.
  • Standardize and scale GTM planning frameworks to enable repeatable deployment across all lines of business (LOBs).
  • Integrate measurable KPIs to connect GTM strategy to financial outcomes and ROI.
  • Strengthen channel orchestration across the broader Commercial marketing ecosystem, , sales, accountant, partnerships, and customer success.
  • Drive readiness excellence across launches, enablement, and adoption motions.

3. Drive Revenue Acceleration & Monetization Excellence
  • Own revenue-linked outcomes across the Services portfolio, including adoption, incremental revenue, and usage growth.
  • Partner with Finance to support forecasting, financial modeling, and revenue planning.
  • Actively manage growth drivers and mitigation strategies to achieve aggressive fiscal targets.
  • Operate with a platform mindset, balancing product, GTM, and financial levers.

4. Transform Go-To-Market for an AI-Enabled Platform
  • Redesign Sales and Marketing strategies to support Intuit's AI-driven product evolution.
  • Ensure Services positioning, adoption strategies, and enablement are aligned to AI-first value propositions.
  • Partner cross-functionally to embed Services into platform-level initiatives.
  • Drive post-purchase consumption strategies to maximize customer value realization and lifetime value.

5. Build and Develop a High-Performance Organization
  • Lead and scale a high-performing Services Product Marketing organization.
  • Strengthen bench depth and develop future leaders.
  • Build a culture known for accountability, partnership, quality of work, and measurable impact.
  • Foster tight cross-functional alignment with Product, Engineering, Sales, and Marketing leadership.
  • Establish operating cadence and governance rhythms that ensure clarity and execution discipline.


Qualifications
  • 12+ years of product marketing and go-to-market leadership experience in SaaS, Fintech, Financial Services, or platform businesses.
  • Proven leadership of large-scale businesses ($500M-$1B+ revenue) with demonstrated year-over-year growth.
  • Deep experience driving monetization strategy including pricing, packaging, and commercialization.
  • Track record of building and scaling product marketing teams in complex, matrixed organizations.
  • Demonstrated ability to influence product roadmaps through structured customer and market insights.
  • Experience driving measurable revenue outcomes through coordinated GTM strategies.

Leadership Capabilities
  • Enterprise-scale operator with strong systems thinking and operational discipline.
  • Revenue-minded executive with strong financial acumen and P&L orientation.
  • Exceptional cross-functional influencer with executive presence.
  • Strong ability to balance strategic vision with execution rigor.
  • High emotional intelligence and ability to lead effectively within complex matrix environments.
  • Proven ability to build inclusive, high-performing teams.
  • Embodies Intuit's core values:
    • Integrity without Compromise - Speaks the truth and builds trust.
    • Courage - Acts boldly, sets a high bar, and moves with speed.
    • Customer Obsession - Anchors decisions in customer problems and measurable outcomes.
    • Stronger Together - Builds inclusive, collaborative teams.
    • We Care and Give Back - Champions prosperity for customers and communities.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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