Job DescriptionThe Position:The Vice President, Performance Marketing - Channels,will lead Paid Social, Programmatic, and Paid Search teams in developing strategy and executing tactics, leading an in-house team of performance marketing professionals, and delivering strong results for the Peacock business. This role is responsible for Social/Programmatic platform partnerships across Peacock and the broader Growth Marketing organization. This role sets the strategy for how Performance Media channels drive incremental growth, oversees cross-channel testing and measurement, and serves as a senior thought partner to Growth Strategy, Media Analytics, Finance, and external platform partners.
This leader is expected to operate with a
multi-level perspective, from executive strategy to in-market decisioning, while coaching managers and shaping the long-term evolution of the Performance Marketing discipline.
We are looking for you, a dynamic, data-driven, best-in-class talent to join the Peacock team as the Vice President, Performance Marketing - Channels. This is a critical role within the Growth organization, specifically the Performance Marketing team.
Responsibilities:- Own Paid Social, Programmatic and Paid Search strategy and execution across major Performance Marketing platforms including Meta, TikTok, Google (DV360, YouTube) and others.
- Partner with Performance Planning leadership on channel investment strategy, budget oversight and pacing.
- Lead the day-to-day management of partner relationships with paid media platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
- Partner with counterparts to develop efficient media plans for Performance Campaigns.
- Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business.
- Oversee a team of talented Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations and channel strategy.
- Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions, and generation of new approaches to challenges.
- Oversee the development and execution of a Learning Agenda and testing roadmap. Serve as the primary decision-maker on test prioritization and design.
- Translate performance data and experimental results into clear strategic recommendations for improving channel performance, and for the adoption of new ad partners, products and approaches.
- Manage and develop talented team members within Channel teams. Provide regular feedback and career guidance to foster growth. Champion a culture of curiosity, rigorous testing, and constructive debate.
- Guide overall MarTech and data strategy for the Performance Marketing team. Partner with internal and external stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.
QualificationsBasic Qualifications:- 12+ years of experience in Performance Marketing, with deep Paid Social expertise.
- Deep platform expertise on major performance media channels such as Meta, TikTok, Google (DV360, YouTube) and others.
- Exceptional analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
- Expertise with testing methodologies, experimental design, and ability to lead the planning and execution of a strategic learning agenda.
- Extensive experience working with Media Mix Modeling and Multi-touch Attribution measurement and planning solutions.
Desired Qualifications:- Strong leadership skills and ability to translate business objectives into functional workstreams.
- Ability to thrive in a dynamic business with changing objectives.
- Ability to make decisions with varying levels of direction/available data.
- Strong project management and prioritization skills.
- Proven experience leading teams, developing talent and influencing senior stakeholders.
- Experience with onboarding and implementing DCO solutions.
- Experience with campaign automation tools, automated and AI-powered workflows.
- Experience operating in a fast-paced, cross-functional media or streaming environment.
- Self-motivated and results-oriented with a high regard for attention to detail.
Additional Requirements- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $190,000 - $245,000 (bonus and long-term incentive eligible)
