OverviewThe role of the Vice President is responsible for the supervision of junior level talent, as well overseeing all OOH buying and planning across various clients from initial brief to post campaign analysis.
Responsibilities- Develop custom strategies for clients which utilize the various products and solutions across the PMX portfolio
- Drive "Close Quarters" conversations with Agencies/Clients regarding upcoming Upfronts, Annual Planning, RFPs, as well as strategic positioning of PMX within the online and traditional media landscape
- Continuously strengthen industry presence and network by participating in on-going industry events and finding the appropriate parties to attend as PMX representatives
- Coordinate with internal subject matter experts when developing proposals, preparing for client meetings and driving feedback sessions
- Contribute to the overall development of PMX, Precision and Apex's offerings and participate as a thought leader in regards to our clients' and industry perceptions of existing products and technology
- Develop and continuously enhance our Agency/Client strategies best practices and share across the organization
- Play a role alongside Senior Sales Management in driving the tactical and strategic direction of the Sales Department
- Create the positioning of PMX in the marketplace within new business and existing clients, plus the broader Publicis Groupe organization
- Survey, select and create plans which use our best performing products
- Inform new product creation based on client and consumer demand
- Build and deploy a go-to-market strategy for our various investment tools which includes new acquisitions into Publicis
- Maintain the look, feel, design and consistency of our PMX story for internal and external communications
- Lead a team of marketing and sales strategists who will be directly responsible for delivering the above within the sub-departments of PMX
Qualifications- 10+ yrs OOH Planning/Buying experience
- Strong understanding of the OOH industry and key vendors across large and small markets
- Knowledge of OOH Media metrics and use of planning tools including Telmar, SQAD, Geopath,
- Strong negotiation and presentation skills; excellent communication, organizational, problem-solving and analytical skills
- Experience speaking and presenting to clients directly
- Detail-oriented, must be able to work under tight deadlines in a fast-paced environment
- Experience managing and training junior level staff
- Proficiency in Microsoft software, specifically Word, Excel and PowerPoint
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
