The VP of Ticketing is responsible for leading and scaling ticketing and brokerage division, driving revenue growth, and building a high-performing commercial engine that maximizes the value of audience and platform. This role carries full P&L ownership and is instrumental in shaping ticketing strategy, bundle development, distribution channels, and partner relationships across both on-campus and city-wide experiences. This is a highly entrepreneurial leadership position focused on building new revenue streams, launching innovative products, and expanding the company's presence within the Las Vegas entertainment ecosystem.
RESPONSIBILITIES AND DUTIES:- Full revenue and contribution margin accountability for the ticketing and brokerage division
- Own the financial model, forecast, and weekly operating metrics
- Report to the President with a regular cadence - this is a run-like-a-business division
- Work collaboratively with experience owners and the President on bundle pricing - this VP shapes strategy and brings data, not unilateral control
- Identify new bundle opportunities that increase conversion and revenue per visitor
- Ensure bundle architecture is simple enough to sell and compelling enough to convert
- The hotel and resort concierge network is the highest-volume referral channel in Las Vegas and a primary growth target
- Develop the corporate and group sales channel - conventions, incentive groups, and entertainment buyers are an underserved, high-margin segment
- Manage all distribution partner agreements - ensure channel economics are sound and transaction ownership stays with the company
- Activate and structure the existing portfolio experience partner relationships
- Hire and lead a lean, high-performance team across channel sales, partner success, analytics, and operations
- Ensure every partner agreement routes transitions through the company platform
- Embrace AI and technology tools to improve efficiency, forecasting, and commercial outcomes - not as a future initiative, but as a present operating mindset
- Develop the corporate and group sales channel - conventions, incentive groups, and entertainment buyers are an underserved, high-margin segment
QUALIFICATIONS & SKILLS:- 8-12 years of experience in ticketing, brokerage, distribution, travel, or entertainment commerce
- Proven experience with P&L ownership and revenue accountability
- Demonstrated success building or scaling a business or business line
- Strong relationship-building and deal-making skills
- Experience hiring, developing, and leading high-performing teams
- Data-driven mindset with the ability to analyze metrics and drive decisions
- Technology-forward approach, with comfort leveraging tools and AI to improve performance
- Experience in the Las Vegas market with established industry relationships
- Background in multi-attraction passes, OTA distribution, or experience brokerage
- Experience structuring commercial agreements with distribution and data ownership considerations
- Experience working closely with technology teams as a commercial stakeholder
