Your purpose at Stanley/StellaThe Vice President of Sales will lead the strategic growth of Stanley/Stella's US sales organization, focusing on premium market positioning, large account development, and long-term channel expansion. This individual will bring a strong network of key industry relationships and a proven ability to develop strategic partnerships within the premium blank industry.
This role is designed for a senior sales leader who can balance high-level strategic thinking with hands-on relationship management and operational discipline. The VP of Sales will mentor and elevate an experienced outside sales organization while helping create scalable business opportunities with key accounts aligned to Stanley/Stella's premium and selective distribution model.
The ideal candidate is a collaborative and cross-functional leader who embraces operational excellence, thrives in data-driven environments, and ensures teams fully leverage CRM platforms and BI tools to maximize commercial performance and customer engagement.
This leader must understand how to build brand value, not simply drive volume and have experience positioning premium products within competitive markets.
Your role and impactStrategic Account Development- Leverage existing industry relationships and network to open and expand large national and regional accounts focused on premium apparel solutions.
- Collaborate closely with the outside sales team to structure and negotiate strategic deals that create long-term mutual value.
- Lead executive-level customer conversations focused on growth strategy, partnership alignment, and market expansion.
- Develop strategic business plans for key accounts that create sustainable long-term growth opportunities.
Leadership, Mentorship & Culture- Mentor, coach, and develop a seasoned sales team with deep industry experience while fostering a high-performance and collaborative culture.
- Create alignment between strategic company initiatives and field execution.
- Lead by example with a hands-on, collaborative leadership style that supports teamwork across all departments.
Selective Dealer Network Strategy- Create scalable partnership models and commercial programs that incentivize decorators to actively represent and promote the Stanley/Stella brand.
- Build strategic levers and growth initiatives that strengthen dealer engagement, loyalty, and market representation.
- Ensure channel alignment while protecting the integrity and premium positioning of the brand.
Strategic Market Positioning- Help define Stanley/Stella's strategic positioning across targeted industry segments and customer profiles.
- Analyze market trends, competitive dynamics, and customer insights to identify growth opportunities and refine go-to-market strategies.
- Serve as a key voice in shaping the company's long-term commercial strategy within the US market.
Sales Operations, CRM & Data-Driven Leadership- Lead a highly data-driven sales organization focused on measurable growth, pipeline visibility, and strategic account management.
- Drive CRM excellence across the organization, ensuring consistent usage, pipeline accuracy, account tracking, and sales activity management.
- Help build a culture where data and insights are central to decision-making, opportunity prioritization, and strategic account management.
Cross-Functional Collaboration & Commercial Execution- Operate as a highly collaborative and transversal leader, partnering closely across sales, planning, operations, finance, customer service, logistics, and marketing teams to drive aligned business execution.
- Foster a culture of transparency, accountability, and cross-functional communication throughout the organization.
- Ensure strategic initiatives and customer opportunities are aligned with operational capabilities, inventory strategies, and long-term business objectives.
- Partner with leadership to continuously improve reporting visibility, sales processes, and operational efficiencies across the commercial organization.
About you- 10+ years of senior sales leadership experience within the appar el , promotional products, wholesale blank apparel, or related industries.
- Strong existing network of large accounts and strategic relationships within the premium blank apparel and decorator ecosystem.
- Demonstrated success leading and mentoring experienced sales professionals.
- Excellent communication, negotiation, leadership, and presentation skills.
- Entrepreneurial mindset with the ability to help scale a fast-growing business.
- Must be based within commutable distance of Orange County and willing to travel nationally up to 50-75% of the time.
