The OpportunityThe
Vice President of N. A. Marketing will formulate and drive the strategic vision for the global $3.8B Insulation platform with responsibility for an organization of X across North America. This role is accountable for executing the demand pull-through strategy, leading business-specific brand execution, bringing product innovation to market, and embedding customer and competitor insights into every decision. This executive will serve as the voice of the customer and will ensure Owens Corning's marketing capabilities directly translate to growth, margin expansion, and return on capital. This is a player/coach leadership role - hands-on in execution, while building and developing a high-performing marketing organization.
Key Responsibilities- Demand Pull-Through Strategy
- Design and execute marketing programs that create customer and channel demand, delivering measurable revenue growth.
- Partner with Sales to ensure alignment on go-to-market plans and value capture.
- Product & Portfolio Management
- Drive go-to-market execution for new products, innovation impact metrics, and lifecycle management.
- Share equal accountability with R&D and Sales to ensure innovation pipelines are aligned with customer needs and commercialized effectively.
- Position and price products to maximize value and support margin enhancement.
- Business-Specific Brand Management & Execution
- Lead the development and execution of tailored strategies, tools, and materials for marketing and brand within specific channels and product categories.
- Reinforce Owens Corning's Iconic Brand advantage by ensuring consistent, compelling brand presence in the market.
- Customer & Market Insight
- Build a deep understanding of customer needs, competitive dynamics, and market trends, spending significant time with customers.
- Establish continuous market and product intelligence and insight capabilities; partner with sales for a portion of shared accountability.
- Translate insights into strategies and programs that strengthen share, expand margins, and drive loyalty.
- Provide sales teams with insights, content, and tools that increase conversion and retention.
- Ensure marketing activities directly support the business P&L, from revenue growth to margin expansion.
- Leadership & Talent Development
- Serve as a player/coach, balancing personal engagement in execution with developing team capacity.
- Attract, inspire, and retain diverse marketing talent across product, brand, digital, and insights.
- Digital Marketing & Analytics
- Integrate digital and traditional marketing to create seamless customer experiences.
Experience- 12-15+ years of progressive marketing leadership in complex B2B/B2B2C environments.
- Proven results in demand pull-through, brand execution, product innovation, digital marketing, and competitor/customer insights.
- Track record of launching new products and leading go-to-market execution that delivered measurable growth.
- Experience partnering with Sales, R&D, and Operations to achieve commercial outcomes.
- Demonstrated success developing high-performing, diverse teams.
Skills/Capabilities- Business-first orientation with a direct line of sight to growth, margin, and P&L impact.
- Player/coach mindset: able to dive into the details of execution while leading the team forward.
- Customer-centric, digitally fluent, and data-driven.
- Executive presence with the ability to influence across the enterprise.
- Known for developing talent and strengthening future leadership pipelines.
This is how marketing brings the OC Advantage™ to life - making Owens Corning stronger tomorrow than it is today.
