Vice President of Marketing - HubSpot

VensureHR

$160K — $175K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 9+ years of progressive marketing or closely related experience
  • Bachelor's degree or higher
  • Executive-level marketing leadership experience
  • Strong B2B and B2C marketing expertise
  • Hands-on experience with HubSpot and Salesforce
  • Leadership across various marketing disciplines
  • Strong analytical and communication skills

Responsibilities

  • Own annual and quarterly marketing planning
  • Lead integrated demand-generation programs
  • Partner with Sales to establish pipeline goals
  • Own marketing performance reporting
  • Lead campaign development from concept to execution
  • Optimize lead acquisition and funnel progression
  • Build and coach a high-performing marketing team

Benefits

  • Opportunity to lead comprehensive marketing strategy
  • Role centered on growth initiatives and measurable execution
  • On-site work arrangement in Duluth, Georgia
  • Engagement in high-level strategic planning and cross-department collaboration
  • Dynamic role impacting both B2B and B2C relationships
Full Job Description
The Opportunity Join VensureHR as Vice President of Marketing and lead the company's comprehensive marketing strategy, demand-generation programs, and growth initiatives. You will strengthen the brand, improve pipeline performance, and build scalable marketing operations supporting Vensure and its Division Partners across North America.

This role is ideal for an analytical, hands-on marketing executive who can connect strategy to measurable execution. Success requires deep experience with HubSpot and Salesforce, strong alignment with Sales, and the ability to turn marketing investments into qualified leads, pipeline growth, and measurable revenue impact.

Compensation: $160,000-$175,000 base salary annually Work Arrangement: On-site Location: Duluth, Georgia

What You'll Lead
• Own annual and quarterly marketing planning, including campaign strategy, growth priorities, target audiences, performance metrics, and execution plans.
• Lead integrated demand-generation programs that build awareness, generate qualified leads, nurture prospects, and accelerate pipeline.
• Partner with Sales and business leaders to establish pipeline goals, improve lead quality, and align marketing programs with buyer needs and revenue objectives.
• Own marketing performance reporting, including campaign effectiveness, lead generation, conversion rates, attribution, pipeline influence, ROI, and department KPIs.
• Lead campaign development from concept through execution, defining messaging, channels, budgets, timelines, segmentation, and measurable goals.
• Optimize lead acquisition, nurture performance, funnel progression, and marketing-sourced or marketing-influenced pipeline.
• Build, coach, and inspire a high-performing marketing team while creating scalable processes across Vensure's divisions.
• Lead the strategy and ongoing optimization of company websites, focusing on user experience, performance, scalability, accessibility, security, and conversion.
• Oversee the CMS ecosystem, including content structure, themes, plugins, performance, documentation, and brand consistency.
• Partner with Marketing, Sales, IT, UX/UI, developers, and business leaders to deliver integrated growth initiatives.

What You Bring
• 9+ years of progressive marketing or closely related experience.
• Bachelor's degree or higher.
• Executive-level marketing leadership experience with responsibility for strategy, teams, budgets, execution, and measurable business outcomes.
• Strong B2B and B2C marketing experience in analytical, data-driven environments.
• Deep, hands-on experience with HubSpot and Salesforce.
• Experience with campaign architecture, marketing automation, CRM and lead-management processes, segmentation, attribution, reporting, and pipeline visibility.
• Leadership experience across demand generation, growth marketing, lead generation, pipeline development, digital marketing, branding, content, and UI/UX.
• Strong analytical, problem-solving, communication, and stakeholder-management skills.
• Ability to work on-site in Duluth, Georgia.

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$160,000 - $175,000 a year

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