Vice President of Business DevelopmentCherry Hill, NJHybrid (Open to Remote Candidates Outside of CA)PermanentExtensive Travel Required (Approximately 130-160 days annually)Soni is seeking an experienced
Vice President of Business Development for a growing
transportation and logistics organization. This high-impact executive role will lead sales strategy, revenue growth, customer acquisition, and business development initiatives while building and scaling a high-performing sales team. The ideal candidate will bring deep experience within transportation, logistics, 3PL brokerage, or other complex operational environments and have a proven track record of driving growth through strategic customer partnerships.
Responsibilities of the Vice President of Business Development: - Develop and execute multi-year growth strategies aligned with company revenue goals and strategic objectives.
- Lead, coach, and scale a high-performing Business Development team, including hiring, training, mentoring, and performance management.
- Drive revenue growth by expanding existing customer relationships, increasing wallet share, and securing new customer partnerships.
- Establish customer-specific pricing strategies focused on profitability, retention, growth, and margin improvement.
- Develop and manage sales targets, pipeline strategies, and performance metrics across the business development organization.
- Build and maintain executive-level relationships with key customers, prospects, and industry partners.
- Oversee customer onboarding processes to ensure seamless transitions from sales through operations.
- Evaluate, implement, and optimize CRM, lead generation tools, and business development technology investments.
- Partner cross-functionally with operations, customer experience, pricing, quality, marketing, and leadership teams to support customer success.
- Analyze marketing and trade show investments to maximize ROI and generate measurable revenue opportunities.
- Lead contract negotiations, customer agreements, NDAs, and partnership discussions in collaboration with internal stakeholders.
- Identify market opportunities, industry trends, and growth strategies to strengthen the company's competitive position.
- Represent the organization at industry events, conferences, and customer meetings as a thought leader within the logistics space.
- Champion company values, culture, and customer-first initiatives across the organization.
Requirements of the Vice President of Business Development: - 10+ years of proven success in sales leadership and business development.
- 10+ years of experience managing, developing, and scaling sales teams.
- Bachelor's degree required.
- Proven experience driving revenue growth, customer acquisition, and strategic partnerships.
- Transportation, logistics, freight, or 3PL brokerage experience strongly preferred.
- Experience selling complex logistics solutions and managing large customer relationships.
- Strong understanding of pricing strategies, contract negotiations, and customer retention.
- Experience utilizing CRM platforms, lead generation tools, and sales technology.
- Excellent presentation, communication, negotiation, and public speaking skills.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Strategic thinker with a hands-on leadership style and strong executive presence.
Preferred Qualifications: - Experience within transportation verticals such as pharmaceutical logistics, oil & gas, or other highly regulated industries.
- Experience building sales organizations and implementing scalable business development processes.
- Experience representing organizations at industry events and trade shows.
- Strong analytical background with the ability to leverage data to drive sales decisions.
Compensation: $175,000-$230,000 base salary + incentive opportunityCompensation may vary based on experience, skills, and qualifications.
Please apply for immediate consideration! 
