Vice President of Admissions & Enrollment Operations.

POSITION PURPOSE:

The Vice President of Admissions & Enrollment Operations is responsible for the integration of admissions strategy, recruitment execution, operations, and systems infrastructure to drive institutional enrollment goals. This role blends operational excellence and data-driven decision-making, ensuring that recruitment, admissions processing, and CRM systems operate as a unified, high-performing enrollment engine.

The Vice President supports the full admissions lifecycle-from prospect generation through enrollment-ensuring alignment between recruitment strategy, technology, data integrity, and applicant experience

SALARY: $150,000

ESSENTIAL FUNCTIONS AND BASIC DUTIES
Recruitment Team Leadership

• Directly manage Admissions Counselors and recruitment staff.
• Set clear expectations for daily, weekly, and seasonal recruitment activity.
• Monitor performance against KPIs, including calls, appointments, applications, yield, and enrollment goals.
• Conduct regular 1:1 meetings, team meetings, and performance reviews.
• Coach staff on communication strategies, objection handling, and relationship-building.

Execution of Recruitment Strategy

• Implement recruitment strategies established by senior leadership.
• Ensure consistent, high-frequency outreach across multiple channels (phone, text, email, virtual).
• Oversee territory management and ensure effective coverage and engagement.
• Drive execution of events such as Open Houses, Accepted Students Day, and virtual programs.

Funnel Management & Conversion

• Monitor daily and weekly funnel activity to ensure movement from inquiry to enrollment.
• Identify gaps in conversion and deploy targeted interventions.
• Ensure timely follow-up with prospective students and applicants.
• Partner with Admissions Operations to ensure seamless handoffs and communication flows.

Collaboration & Communication

• Work closely with Marketing to align outreach campaigns and messaging.
• Partner with Financial Aid and Student Success teams to address student barriers to enrollment.
• Ensure a consistent, high-quality experience for prospective students and families.

Training & Development

• Train new counselors on recruitment processes, systems, and expectations.
• Reinforce best practices in CRM usage (Slate), communication, and time management.
• Foster a culture of accountability, urgency, and student-centered service.

Data & Reporting

• Track and report on recruitment activity and outcomes.
• Use CRM data and reports to inform daily priorities and coaching.
• Ensure accurate documentation of all student interactions in Slate.

Strategic Leadership & Enrollment Planning

• Serve as a senior advisor on enrollment strategy, forecasting, and growth initiatives.
• Support the development and execution of short- and long-term admissions strategies across all student populations (undergraduate, transfer, graduate, online, and international).
• Establish and monitor enrollment IPIs, PIs, and KPIs, ensuring alignment with institutional goals.
• Translate market intelligence, funnel performance, and predictive analytics into actionable strategy.
• Partner with senior leadership to align admissions strategy with institutional priorities and financial goals.

Admissions Operations & Systems Leadership

• Provide executive oversight and operational support for admissions operations, CRM (Slate), and systems infrastructure.
• Ensure optimization of workflows, automation, and system integrations to maximize efficiency and scalability.
• Establish and enforce data governance, reporting standards, and data integrity protocols.
• Oversee development of dashboards and reporting tools to support real-time decision-making.
• Lead implementation of new technologies, system enhancements, and process improvements.

Recruitment Strategy & Performance Oversight

• Oversee the execution of recruitment strategies through the Director of Admissions Recruitment.
• Ensure territory management, outreach cadence, and engagement strategies are aligned with enrollment goals.
• Monitor funnel performance and conversion metrics across all stages.
• Drive innovation in recruitment approaches, including multi-channel engagement and personalization strategies.

Cross-Functional Collaboration

• Partner with Marketing, Financial Aid, Academic Affairs, Student Success, and IT to ensure alignment across the enrollment lifecycle.
• Collaborate on messaging, financial aid leveraging strategies, and student experience initiatives to improve yield and retention.
• Serve as a liaison with external vendors, consultants, and technology partners.

Operational Excellence & Process Optimization

• Lead continuous improvement of admissions processes to enhance efficiency, scalability, and student experience.
• Ensure timely and accurate application processing, communications deployment, and decision turnaround.
• Align admissions operations with compliance requirements (federal, state, institutional).
• Oversee admissions budget, vendor management, and resource allocation.

Leadership & Team Development

• Build and lead a high-performing, data-driven admissions organization.
• Develop leadership capacity within direct reports and establish clear accountability structures.
• Foster a culture of performance, innovation, and continuous improvement.
• Ensure staff are trained in systems, data usage, and recruitment best practices.

PERFORMANCE MEASUREMENTS

• Institutional enrollment targets (inquiry, application, deposit, and enrollment) are met or exceeded across all student populations.
• Short- and long-term enrollment strategies are developed, implemented, and adjusted based on market intelligence, funnel performance, and institutional priorities.
• Measurable improvement in key conversion points across the admissions lifecycle (inquiry 12 application 12 admit 12 deposit 12 enrollment).
• Application processing, decision turnaround times, and communication deployment are timely, accurate, and aligned with service-level expectations.
• CRM management, utilization, automation, and system integrations are optimized to support scalability, efficiency, and a seamless applicant experience.
• Data integrity, reporting accuracy, and dashboard utilization support real-time, data-driven decision-making at all levels of the organization.
• Recruitment strategies (territory management, outreach cadence, engagement tactics) are effectively executed and produce measurable results through team leadership.
• Strong collaboration with Marketing, Financial Aid, Academic Affairs, Student Success, and IT results in aligned messaging, optimized financial aid leveraging, and improved yield and retention.
• Admissions processes are continuously evaluated and improved for efficiency, scalability, compliance, and student experience.
• A high-performing, accountable, and data-driven admissions organization is built and sustained, with clear expectations, strong leadership development, and a culture of results.

REQUIREMENTS: The person selected will have the following qualifications:

EDUCATION/CERTIFICATION:
Bachelors degree required. Masters degree preferred .

REQUIRED EXPERIENCE:

• 10+ years of progressive leadership in admissions, enrollment management, or related field
• Significant experience with CRM systems (preferably Technolutions Slate)
• Demonstrated success in leading both recruitment strategy and admissions operations
• Experience managing teams and driving organizational change

SKILLS:

• Strategic thinking and executive-level decision-making
• Strong analytical and data interpretation skills
• Expertise in enrollment funnels, forecasting, and KPI management
• Operational and systems optimization expertise
• Exceptional communication and stakeholder management skills

WORK PERKS:

• College Closed for Summer Fridays
• Tuition Remission or Tuition Exchange
• 6 Weeks of Paid Holidays
• Birthday Day to Celebrate your Birthday
• 2-4 weeks of vacation based on longevity; 7 sick days annually
• Medical, Dental, Vision, Employee Assistance, 401K etc.