Dentsu America

Vice President, New Stream Media

Dentsu America$136K — $220K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in technology strategy, retail media, commerce media, consulting, or ad tech.
  • Proven leadership at the intersection of data, identity, technology, and commercial strategy.
  • Experience building scalable consulting frameworks or complex operating models.
  • Deep expertise in retail and commerce media ecosystems.
  • Strong cross-functional team leadership in global organizations.
  • Exceptional client leadership and executive communication skills.
  • Familiarity with cloud platforms and data governance.

Responsibilities

  • Lead the design of a unified consulting framework for RMN/CMN.
  • Define integrated operating models with data and monetization components.
  • Collaborate with senior leaders to build scalable solutions.
  • Develop standardized technology and platform evaluation frameworks.
  • Guide client-specific integrations and platform onboarding.
  • Create new pricing constructs and incrementality measurement strategies.
  • Build a cohesive go-to-market narrative for CMN consulting offerings.

Benefits

  • Medical, vision, and dental insurance.
  • Life insurance.
  • Short-term and long-term disability insurance.
  • 401k plan.
  • Flexible paid time off.
  • At least 15 paid holidays per year.
  • Paid sick and safe leave.
  • Paid parental leave.
Full Job Description
Job Description:

The Vice President of New Stream Media (NSM) will serve as a senior leader driving strategic growth, innovation, and operational excellence across dentsu's Retail Media Network (RMN) and enterprise media offerings. This role is responsible for expanding NSM's footprint, building scalable consulting and monetization models, and delivering measurable business impact. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success.

This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration-someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs

Key Responsibilities

Strategic Leadership
  • Own the NSM roadmap across design, build, and run phases of RMN development.
  • Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement.
  • Expand NSM's non-endemic advertising footprint and unlock new revenue streams for retailers.

Growth & Innovation
  • Evangelize the NSM offering in dentsu, meet with client leads to proactively solution partnerships and new client endeavors.
  • Drive net-new and organic revenue growth across RMNs and enterprise media.
  • Architect integrated solutions that span media, analytics, creative, and consulting.
  • Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media's enterprise growth priorities.

Operational Excellence
  • Oversee delivery models and staffing plans to ensure scalable execution.
  • Partner with finance and commercial teams to shape investment strategies and revenue models.
  • Lead internal enablement efforts, including sales tools, training, and thought leadership.

Client & Market Engagement
  • Build trusted relationships with senior client stakeholders and industry partners.
  • Represent NSM in external forums and contribute to dentsu's thought leadership in retail media.
  • Ensure client satisfaction and retention through strategic oversight and innovation.

Qualifications
  • 12+ years of experience in retail media, commerce strategy, or digital advertising.
  • Proven track record of leading large-scale initiatives and cross-functional teams.
  • Deep understanding of RMNs, commerce media, and enterprise media buying.
  • Strong strategic thinking, solution selling, and storytelling capabilities.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Bachelor's degree required; Master's degree preferred.


The annual salary range for this position is $136,850 -$220,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.


To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AD2

#LI-Hybrid

Location:
New York

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent

About Dentsu America

Dentsu is a Japanese public relations and advertising firm that offers communication-related solutions and services such as management and business consulting.

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Learn more about Dentsu America
Size
64,832 employees
Industry
Founded
1901
NASDAQ

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