Estee Lauder Companies

Vice President, Media & Growth Analytics

Estee Lauder Companies • $180K — $250K *
New York, NY 10025In-Person
Media
11 - 15 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 15+ years of experience in ecommerce and digital marketing; BS/BA required, MBA preferred
  • Proven success in leading a Direct to Consumer global ecommerce business with substantial year-over-year growth
  • Expertise in strategy, planning, budget management, merchandising, and vendor relations
  • Significant achievements in B2C online marketing and customer retention
  • Advanced analytical skills with strong attention to detail
  • Experience in creating and executing omnichannel brand visions
  • Proven leadership and team-building abilities
  • Excellent communication skills, including the ability to simplify complex digital concepts

Responsibilities

  • Drive the global ecommerce strategy across multiple online channels
  • Align online initiatives with global brand marketing calendars
  • Manage daily online operations, focusing on performance metrics
  • Identify and implement customer acquisition strategies based on consumer behavior analysis
  • Collaborate with teams to set sales goals and optimize inventory
  • Engage in profitable partnerships with retailers and third-party platforms
  • Create a top-notch online shopping experience across all digital channels

Benefits

  • Opportunities for personal and professional growth within a global team
  • Dynamic work environment with a focus on innovation and creativity
  • Collaborative culture that encourages collaboration across functions
  • Leadership role with the chance to shape a leading ecommerce strategy
  • Access to advanced technological resources and consumer insights
Full Job Description
Description

This role will be responsible for driving the global strategy in line with today's consumer journey, focusing on digital acceleration for the brand. This role will develop and execute consumer experiences across all touchpoints in support of the brand launch and brand strategies. This position will collaborate to ensure smooth 360 campaign execution and engaging omnichannel experience for consumers, brand/product awareness and sales.

In partnership with Global Online Technology teams, this role will focus on innovation and technology (internal and partner led) to enable new consumer experience. Working across both new product launches and evergreen activations, this role will focus on delivering a best-in-class shopping experience for the brand's consumers. Executional excellence on today's digital first consumer journey, and data-driven strategies aligned with brand equity, platform relevancy and asset development will be key building blocks.
  • Drive the e-Commerce strategy across Online channels for TFB and BL (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)
  • Align with Brand's Global Launch and Marketing program calendars
  • Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
  • Partner with global affiliates to drive growth
  • Identify and execute actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
  • Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
  • Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers
  • Create and execute a best-in-class experience across online channels (retailer.com, affiliate, 3rd party sales drivers)
  • Ensure accuracy of product content, promotion execution, and adherence to objectives
  • Accountable for reporting and analysis with stakeholders to share leanings.
  • Build, manage, and refine online assortment, promotions, price management and product/content story presentation
  • Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales
  • Manage relationships with Global Marketing representatives
  • Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms
  • Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy
  • Work with and through Production/Engineer teams and Fulfillment Operation leads for ecommerce performance and customer satisfaction
  • Oversee email marketing and acquisition marketing programs and communication strategy
  • Ensure online marketing strategy supports overall brand.com and brand strategy
  • Approve email calendar and segmentation
  • Develop acquisition programs to drive awareness, engagement, and new customers to sites
  • Build a high performing and competitive team
  • Cultivate a strong sense of customer-centric site experience
  • Demonstrate and encourage daring sales strategies while remaining true to brand
  • Effectively lead a cross-cultural and global team, leading with vision and 'one team' mentality
  • Develop a team who creates and maintains partnerships with online retailer.com accounts, guide co-op sales practices


Qualifications

  • 15+ years related experience, BS/BA college degree required, MBA preferred
  • Proven track record in running a successful Direct to Consumer global ecommerce business with significant year over year growth in a highly competitive industry
  • Proven track record in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
  • Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention, be a true digital champion!
  • Advanced online customer analytical skills, highly detail-oriented and unprompted follow-through
  • Be insight led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions
  • Experience developing an omnichannel brand vision in partnership with the Global Brand team, and implementing specifically in the online channel with flawless and consistent execution
  • Provenleadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
  • Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
  • Demonstrate big-picture thinking and experience in a dynamic, high-growth environment
  • Exceptional written and verbal communication skills. Ability to clearly communicate complex or digital/social concepts to a non-digital audience
  • Creative, diplomatic, calm under pressure and strong interpersonal skills
  • Ability to travel as required
  • Luxury goods sensibility

About Estee Lauder Companies

Estee Lauder Companies Careers

Join the Esteemed Team at Estee Lauder Companies There has never been a more exciting time to explore job opportunities at Estee Lauder Companies, a global leader in prestige beauty. Renowned for its commitment to quality, innovation, and excellence, Estee Lauder is the perfect place to advance your career in the beauty industry. Work You’ll Do Become a part of Estee Lauder’s professional community and contribute to a company known for its influential brands, dynamic growth, and commitment to diversity and leadership in the market. Our team at Estee Lauder is dedicated to fostering an inclusive culture that celebrates diversity and innovation. Lead with Beauty and Innovation At Estee Lauder, leadership and innovation intersect to create groundbreaking products in skincare, makeup, and fragrance. Work alongside the best in the industry and bring beauty to life in ways that resonate with a global audience. Engage in Meaningful Work Join our team and engage in work that transforms the beauty industry. With positions ranging from product development to marketing, Estee Lauder offers job opportunities that promise professional growth and personal fulfillment. Internship Programs Kickstart your career with an Estee Lauder internship. Gain invaluable industry experience, develop your skills, and network with professionals who are at the forefront of beauty and business. Our internships provide a platform for ambitious individuals eager to make a mark in the beauty world. Benefits and Growth Estee Lauder values the health and well-being of its employees, offering competitive benefits, extensive career development opportunities, and a supportive work environment. We believe in nurturing talent and providing the tools needed for professional and personal growth. Join Our Esteemed Team Search open positions that match your skills and interests. We are hiring creative, curious, and passionate team players who are ready to drive innovation and lead with integrity. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at Estee Lauder. Explore how Estee Lauder is leading the way in beauty and discover the exciting career opportunities that await. Interview and Resume Tips Prepare for your future at Estee Lauder with our helpful interview and resume tips. Tailor your application to stand out and showcase how your unique skills and experiences make you the perfect candidate for a position in our team. Networking and Professional Development At Estee Lauder, career growth is bolstered by robust networking opportunities and professional development. Engage with leaders, attend workshops, and participate in training programs designed to hone your skills and expand your professional horizons. Estee Lauder Companies—A Place to Grow and Innovate Whether you’re seeking an internship, employment, or a leadership role, Estee Lauder offers a path to personal and professional success. Join us and contribute to a company that’s setting the standard for excellence in the beauty industry.
Learn more about Estee Lauder Companies
Size
62,000 employees
Market Cap
$89 billion
Industry
Retail & Consumer Goods
Net Income
$928 million
Founded
1946
5 Year Trend
+8.4%
Revenue
$14.1 billion
NASDAQ
EL
* Ladders Estimates

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