Southwest Airlines

Vice President Marketing

Southwest Airlines • $160K — $200K *
Dallas, TX 75217In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of leadership experience in marketing or related field
  • Advanced knowledge of marketing and customer marketing strategies
  • Experience managing large, cross-functional teams
  • Demonstrated business acumen with an understanding of broad business impacts
  • Strong communication skills for both writing and speaking to executives

Responsibilities

  • Develop a 2-5 year vision for the Modern Marketing organization
  • Lead the execution of national and local marketing initiatives
  • Manage implementation of marketing tools and processes
  • Oversee marketing communications across all channels
  • Ensure budget compliance and effective partner contract management
  • Drive innovative customer retention strategies
  • Influence business programs and policies for increased customer engagement

Benefits

  • Collaborative and supportive work environment that fosters innovation
  • Opportunity for continuous learning and development
  • Strong focus on team-building and succession planning
  • Engaged corporate culture centered around face-to-face interaction
  • Commitment to diversity and inclusion in the workplace
Full Job Description
Department:
Digital & Marketing

Job Description:

Job Summary
  • Responsible for the marketing strategy and execution for Southwest Airlines. Plays a lead role in shaping the company's brand image, increasing market share, and achieving revenue goals. Attract new Customers and grow revenue through demand generation, loyalty, and product marketing. Advances both MarTech and AdTech capabilities to enable highly efficient and effective plans. Responsible for leading a large, cross-functional Team and for ensuring the health of the department through strong Team-building, succession planning, and Leadership development.


Additional details
  • The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
  • U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.


Model the Southwest Way
  • Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
  • Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
  • Invest in Leadership and self-growth through participating in continuous learning and development


Job Responsibilities
  • In partnership with cross functional constituents, cast a long-term (2-5 year) vision for the ideal Modern Marketing organization.
  • Lead and inspire Teams responsible for the strategy, delivery and execution for national and local Marketing initiatives, including ownership and maintenance of a comprehensive roadmap
  • Oversee and ensure the implementation of tools and processes to deliver initiatives, including the prioritization process for the roadmap, capabilities, lifecycle maps and engagement model
  • Oversee all aspects of marketing communications on behalf of Southwest and sub-brands, including branding, content, advertising, experiential, product and lifecycle, across all paid and owned channels. research and market analysis, and website design and content; either directly or an outsourced basis
  • Accountable for diligent management of department budget and all partner contracts
  • Create innovative strategies that support business needs and increase customer retention
  • Work with various departments to influence programs, policies, or procedures in an effort to drive trial or repeat business
  • Display knowledge of situational and strengths-based leadership by providing continuous coaching to improve team performance and hold team accountable
  • Keep abreast of related industry, professional and technological trends, issues, products and/or services, as applicable, to ensure the current and future effectiveness and profitability of services, policies, technologies, staff proficiencies and processes as they relate to assigned areas of responsibility


Knowledge, Skills and Abilities
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, Leadership technique, production methods, and coordination of People and resource
  • Skilled in executive written and oral communication
  • Skilled in analytics and problem solving to help partners understand and prioritize opportunities in the context of the bigger picture
  • Ability to plan and drive large business initiatives to completion
  • Ability to present with impact and influence Senior Leadership
  • Ability to establish and inspire trust within Team, Marketing department, and Enterprise Partners
  • Ability to gain commitment to shared goals with peers, team, and Marketing department
  • Ability to establish and maintain effective working relationships across the organization in order to influence business decisions
  • Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
  • Ability to build capacity of individuals and Teams through effective Employee development, involvement, communication and leadership efforts.
  • Ability to drive results, to bring others along and consistently produce top tier results
  • Ability to use business knowledge, innovative thinking, and sound judgment in the resolution of problems or the pursuit of business opportunities.
  • Ability to translate data into insights and effectively tell the story at an executive level


Education
  • Required: High School Diploma or GED


Experience
  • Demonstrated experience leading multiple teams or functions through subordinate Leaders
  • Advanced level Business Acumen in functional area with understanding of broad business impacts
  • Expansive and far reaching knowledge in:
    • Marketing
    • Customer Marketing
    • Leading large, strategic initiatives and developing business cases


Licensing/Certification
  • N/A


Physical Abilities
  • Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
  • Ability to communicate and interact with others in the English language to meet the demands of the job
  • Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job


Other Qualifications
  • Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
  • Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
  • Must be at least 18 years of age
  • Must be able to comply with Company attendance standards as described in established guidelines

About Southwest Airlines

AirTran Airways, a Fortune 1000 company and wholly-owned subsidiary of Southwest Airlines (NYSE: LUV), has been ranked the number one low cost carrier in the Airline Quality Rating study for the past three years. AirTran Airways is the only major airline with Gogo Inflight Internet on every flight and offers coast-to-coast service on North America’s newest all-Boeing fleet.

Southwest Airlines Careers

Join the vibrant team at Southwest Airlines, a leading entity in the aviation industry known for its exceptional culture and commitment to innovation and diversity. As we continue to expand, there has never been a better time to explore job opportunities with us. Work You’ll Do At Southwest Airlines, we offer a variety of career paths ranging from aviation mechanics to customer service professionals, all united by a common goal of providing excellent service and maintaining the highest standards of safety. Our team members are the heart of our operations, and we empower them to succeed in their roles and beyond. Transform Your Career Step into a role at Southwest Airlines and join a team that values leadership, professional growth, and diversity training. Our employees are encouraged to lead from their first day, supported by our robust leadership development programs. Innovate with Us Southwest Airlines is at the forefront of innovation in the aviation industry. Join us and contribute to projects that redefine the future of air travel. Our collaborative environment fosters innovation, allowing every team member to make an impact. Be Part of a Great Team Our culture is built on connectivity and teamwork. At Southwest Airlines, you will work alongside dedicated professionals who share your passion for excellence. We celebrate diversity and believe it drives innovation, making us stronger and more responsive to our customers' needs. Future-Proof Your Career Southwest Airlines is committed to the professional development of our employees. With a wide range of benefits, from comprehensive health coverage to employee travel perks, we ensure that your career with us is rewarding. Continuous learning is part of our DNA, and we provide extensive training and development opportunities to help you grow your skills and advance your career. Internship Opportunities Kickstart your career with a Southwest Airlines internship. Gain invaluable industry experience, build your network, and learn from leaders who are eager to mentor the next generation of aviation professionals. Our internships offer a deep dive into the aviation world, preparing you for a full-time position in your chosen field. Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to new heights. Explore our job opportunities and find out how you can contribute to the Southwest Airlines family. Stay Connected Keep up to date with the latest career tips, insider perspectives, and industry-leading insights—all from the people who make Southwest Airlines a great place to work. Explore Discover how innovation at Southwest Airlines is shaping the future of air travel and how you can be a part of it. Read more about our projects, team achievements, and the impact we’re making in the industry. Southwest Airlines Careers Our commitment to professional growth, a dynamic culture, and fostering a diverse and inclusive workplace makes Southwest Airlines not just a great place to work, but a community where you can build a fulfilling career. Join us and see where your skills and passions can take you.
Learn more about Southwest Airlines
Size
58,865 employees
Market Cap
$19.8 billion
Industry
Aerospace & Defense
Net Income
-$3 billion
Founded
1971
5 Year Trend
-4.9%
Revenue
$9 billion
NASDAQ
LUV
* Ladders Estimates

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