Title and SummaryVice President, Mar-tech Partnerships
VP, Channel Partnerships - Personalization, Loyalty & Media Solutions
ABOUT MASTERCARD SERVICES
Mastercard Services is a key differentiator for Mastercard, providing cutting-edge solutions that help our customers achieve their objectives. Centered on data-driven technologies and innovation, our services include payments-focused consulting, loyalty and marketing programs, data-driven platforms, and cybersecurity solutions.
ABOUT THE CONSUMER ACQUISITION & ENGAGEMENT ORGANIZATION
Sitting within the Services umbrella, Mastercard Consumer Acquisition and Engagement solutions bring consumer and cardholder engagement to the next level. We deliver better outcomes through personalized, relevant experiences and rewards. Our suite of solutions provides businesses with a sophisticated infrastructure that integrates data and technology across the consumer journey.
This role focuses on our Personalization & Media Solutions - platforms that empower merchants and commerce-oriented businesses to deliver individualized experiences across web, mobile apps, email, kiosks, IoT, and call centers. Our tools span real-time personalization, media placement and measurement, and product recommendations that drive measurable business outcomes.
ABOUT THE ROLE
The VP of Channel Partnerships, Personalization & Media Solutions is a quota-carrying, revenue-producing leadership role responsible for building and scaling the indirect sales motion for Mastercard's personalization and media platform in North America. This leader will identify, recruit, enable, and manage a portfolio of high-value channel partners - including agencies, system integrators, martech consultancies, and commerce platforms - to source net-new business and expand existing relationships within the merchant and retail ecosystem.
The ideal candidate brings deep experience at the intersection of channel sales and digital engagement - with a strong grasp of the martech, adtech, and retail media landscape - and the entrepreneurial mindset to build this function with rigor and scale.
KEY RESPONSIBILITIES
Partner Recruitment & Pipeline Development
• Define the target partner profile aligned to our personalization and media solutions - including agencies, SIs, martech consultancies, retail media platforms, and commerce technology providers.
• Identify, qualify, and engage prospective partners through structured research, outreach, and relationship development, converting qualified prospects into committed, productive partnerships.
• Maintain a healthy pipeline of prospective and in-flight partner relationships to meet established recruitment and revenue targets.
Partner Onboarding & Enablement
• Drive onboarding and activation of new partners - ensuring partner teams are enabled, equipped, and motivated to position, sell, and deploy Mastercard's personalization and media solutions.
• Develop and maintain partner-facing materials, training resources, and playbooks in collaboration with product, marketing, and sales engineering.
Revenue Management & Joint Planning
• Meet and exceed assigned channel revenue targets; manage pipeline and forecast reporting across the partner portfolio.
• Drive monthly partner alignment sessions to review pipeline health, conduct win/loss analysis, and develop penetration strategies for key accounts.
• Partner with high-performing and high-potential partners to develop annual joint business plans; conduct quarterly business reviews to assess progress and recalibrate priorities.
Cross-Functional Collaboration
• Engage Mastercard direct sales, product, marketing, and sales engineering in support of partner-driven opportunities.
• Serve as the voice of the channel - providing structured feedback from the field to inform product roadmap, go-to-market programs, and partner tooling.
• Execute field marketing activities - including trade shows, partner summits, and joint sales presentations - in coordination with supporting functions.
Team Leadership
• Build, coach, and develop a high-performing channel partnerships team; make deliberate decisions on team structure and composition to sustain a performance culture.
• Set clear objectives tied to incentive plans; implement coaching and performance management processes that drive accountability and development.
• Set the vision and operating model for Channel Partnerships in North America, working collaboratively with regional and global peers.
ALL ABOUT YOU
• 15+ years of channel, partnerships, or relevant commercial experience with a proven track record in recruiting and developing productive partner ecosystems, ideally within martech, adtech, SaaS, retail media, or adjacent digital engagement categories.
• Deep understanding of the digital engagement, retail, and commerce landscape - including media and advertising ecosystems, personalization platforms, and SaaS business models. Agency-side, system integrator, or media platform experience is also valued.
• Demonstrated success sourcing, qualifying, and forming strategic business relationships with partner-side stakeholders and senior decision-makers.
• Experience developing and managing joint business planning processes with partners, including pipeline reviews and QBRs.
• Strong personal network within applicable industries (martech, retail media, commerce technology, digital agency ecosystem).
• Experience hiring, managing, and developing high-performing, revenue-producing teams in a distributed environment.
• Proven ability to navigate complex enterprise organizations, influence cross-functionally, and drive execution in a matrixed structure.
• Entrepreneurial mindset with a strong sense of urgency and outcome-orientation; comfortable building in ambiguity.
• Consulting or advisory experience a plus.
Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay RangesNew York City, New York: $225,000 - $327,000 USD
Arlington, Virginia: $216,000 - $314,000 USD
Atlanta, Georgia: $188,000 - $273,000 USD
Boston, Massachusetts: $216,000 - $314,000 USD
Chicago, Illinois: $188,000 - $273,000 USD
Purchase, New York: $216,000 - $314,000 USD
San Francisco, California: $226,000 - $328,000 USD
