Job Title: Vice President & General Manager
Position Overview:The Vice President & General Manager (VP & GM) is responsible for formulating, implementing, and executing comprehensive strategies for sales and operations aimed at increasing revenue, market share, and profitability within the rental business. The VP & GM emphasizes coaching and developing their leadership team to realize both individual and regional potential. This role encompasses the strategic direction of branch and regional rental operations in alignment with overall company objectives.
Job Duties/Responsibilities:- Deliver on rental revenue and profitability objectives while fostering a sustainable sales and service organization.
- Lead and empower Regional General Managers (RGM) to achieve strategic revenue, profit, and market share targets through effective management processes and tools.
- Maximize contribution margin by developing competitive pricing strategies for products and services that align with business goals.
- Build and enhance senior-level relationships with Key and Target accounts, focusing on account management and growth initiatives.
- Conduct monthly one-on-one reviews with RGMs to evaluate progress against annual sales plans, pipeline, forecasting, activity plans, account management, operations, profitability, safety, and personal development goals; document and track actionable items for follow-up.
- Recommend and develop innovative sales and operations incentive plans to drive performance.
- Collaborate closely with VPs of Operations and Finance to optimize service and sales support costs, enhancing the rental customer experience and profitability.
- Maintain awareness of industry trends and competitive dynamics, using insights to adapt strategies that drive revenue and market share growth.
- Actively participate in industry trade associations (e.g., ARA, BOMA, MCA, AGC) and promote team member involvement to strengthen regional presence and networking.
- Identify and capitalize on growth and cost efficiency opportunities, developing robust business cases to support new initiatives.
- Enhance customer loyalty by implementing processes that drive satisfaction and retention; analyze Target Account needs and create penetration strategies to expand market share.
- Oversee regional marketing efforts, coordinating traditional and digital outreach strategies to maximize regional visibility and relevance.
- Ensure cost-effective execution and quality assurance in branch operations, emphasizing operational efficiency.
- Optimize the reliability, utilization, and profitability of the rental fleet; support inter-regional collaboration for effective fleet management.
- Lead initiatives for product enhancement and the development of innovative rental solutions.
- Develop and monitor operational metrics to assess efficiency and guide continuous improvement initiatives.
- Enforce operational expense control measures within all responsible functions.
- Drive branch facility expansion activities in alignment with the company's organic growth strategy.
- Manage the forecasting and creation of monthly/annual budgets, incorporating comprehensive opportunity and account management processes.
- Champion safety initiatives across the region, ensuring compliance with company safety policies at all business locations and field operations.
- Implement and oversee the company performance management system, fostering continuous improvement through performance evaluations and personal development programs.
- Collaborate with senior management and company owners to shape and refine overall business strategy.
Requirements:- Bachelor's Degree required; 10+ years of relevant field experience in Engineering, Technical, Marketing, Business, or related fields. A Master's Degree in Business is preferred.
- Minimum of 10 years of management experience in the Specialty rental industry, with desirable expertise in heating, cooling, and power equipment.
- Strong foundational knowledge of ERP, CRM, and business systems.
- Proven leadership skills with a history of motivating and mentoring teams to achieve operational excellence.
- Documented track record of driving growth and achieving business objectives.
- Excellent communication and negotiation abilities.
- Strategic mindset with data-driven analytical skills to optimize customer relations and strategic initiatives for robust returns.
- Comprehensive understanding of financial metrics, market segmentation, customer preferences, and evolving industry trends.
- In-depth familiarity with construction contracting, engineering, and direct selling processes, alongside experience in sectors like Healthcare, Higher Education, Industrial/Manufacturing, and Commercial Real Estate (CRE).
- Willingness to travel approximately 50% of the time, with flexibility as necessary.
- Valid driver's license with a clean driving record.
- Ability to successfully pass pre-employment background and drug screenings.
Benefits:- Competitive salary
- Annual bonus opportunities
- Company-issued phone, computer, and necessary equipment
- Health, Vision, and Dental Insurance
- Life Insurance
- 401k plan with company match
- Paid time off (vacation, sick leave, and holidays)
- Career development
- Employee discount programs
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