Nexstar Media, Inc., America's largest local broadcasting company, is seeking a highly motivated Vice President/ General Manager to lead WIAT (CBS) in Birmingham, Alabama (DMA #45), as well as all digital, mobile, and social assets associated with the station. The GM will also serve as the station's Director of Sales.
The ideal candidate will utilize their proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, this candidate will possess a strong background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach.
Promoting a winning culture of teamwork within all station departments and prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation is required.
Birmingham is a growing metro that offers the feel of a big market with the accessibility of a close-knit community. The city features a revitalized downtown, strong healthcare and university presence, and a nationally recognized food scene. With a lower cost of living, short commutes, and a welcoming culture, Birmingham is an appealing place to build both a career and a balanced lifestyle.
Essential Duties and Requirements
Ideal candidates will have a minimum of five years of leadership experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. Must have a deep experience driving new business development, managing inventory, rates, political sales processes, and revenue forecasting. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads and staff members and promote teamwork within all areas of station operations. The ability to engage local community leaders and develop long-term relationships with key station clients is essential.
If you are interested in joining the executive ranks of Nexstar Media Inc, and making an impact in Birmingham, you are encouraged to apply online at www.nexstar.tv/careers
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