Vice President, Earned Media

Zeno

$130K — $150K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in business media, either in-house or at an agency.
  • Proven track record of securing high-profile media coverage across various platforms.
  • Strong storytelling skills with the ability to conceptualize media-worthy content.
  • Excellent writing abilities and adept at making persuasive presentations.
  • Demonstrated ability to manage multiple clients and internal priorities effectively.
  • Deep understanding of the current and evolving media landscape.

Responsibilities

  • Develop and execute media strategies for client storytelling in earned media.
  • Collaborate closely with media to secure results and enhance team media skills.
  • Leverage a robust network of top-tier media contacts to benefit clients.
  • Educate agency members on earned media best practices and trends.
  • Analyze the media landscape to identify new opportunities for clients.
  • Deliver actionable insights on the future of earned media and its importance.

Benefits

  • Comprehensive medical, dental, and vision insurance with prescription plans.
  • Mental health support through the Be Kind to Your Mind program.
  • Generous vacation, paid holidays, and self-care time to promote work/life balance.
  • 401(k) plan and financial wellness resources, including a certified financial coach.
  • Tuition assistance for ongoing education and professional development.
  • Monthly allowance for personal health and wellness activities.
Full Job Description
Job Description:

Are you the friend who's always first to share breaking news alerts? Do you wake up each morning scrolling through your newsfeed on your phone? Do you send placements you secure to your family... and they (still) do not know what you do for living?

As a Vice President, Earned Media at Zeno, you will have a proven track record of delivering top-tier coverage, an impressive sense of storytelling and a brag-worthy contact list of business media. You are a strategic and creative thinker who applies an earned media mindset to all client work. You have a strong roster of top media contacts across business, financial and mainstream media. Additionally, you have an entrepreneurial spirit and ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations.

About the Role:

  • Media Strategy Development and Execution - Support the development and execution of client storytelling in earned media.


  • Pitch and Deliver Results - Work in the trenches with media and expected to deliver results across the board, securing media coverage while also helping strengthen media savviness of account teams and clients.


  • Strong Media Contacts - Bring a strong roster of top-tier and cross-category media contacts to Zeno and builds new relationships where needed.


  • Leading Member of Zeno's Media Network - High visibility role across the agency, educating colleagues across the agency on earned media best practices, the changing media landscape and POVs for navigating the news cycle.


  • Deep Knowledge of the Media Landscape - Have a pulse on the daily media landscape, insider knowledge and ability to unearth media opportunities for our clients across the board.


About You:

  • At least 10+ years of experience at an agency or in-house, with primary expertise in business media, securing interviews for executives and the ability to help clients of all businesses.


  • A robust portfolio of secured recent media coverage across national, local, broadcast, print, and online mediums.


  • An ability to conceptualize media-worthy stories from initial ideas and brainstorms - and the ability to weigh in quickly on what is considered "mediable".


  • Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders.


  • An innate and natural ability to multi-task and juggle different client projects and internal Zeno priorities.


  • A leading-edge knowledge of how media works today - and a point of view on the future of earned media as a tool within the communicator's toolkit.


  • Solution-oriented, collaborative, go-getter mentality.


Pay Range: $130,000-$ 150,000 USD/yr.

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Level 08

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

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