OverviewVP/D, Media Strategy (B2B)
Right now, we're looking for a brilliant VP/Director of Media to drive that transformation - someone who's an expert in the field, with a broad set of stellar media, marketing and management skills.
Sound like you? Read on.
You'll take ownership and direct responsibility for management within the Media group on key accounts and overall for the team, leading strategy development and the writing of media plans - plus you'll oversee project negotiation, implementation and performance analysis.
ResponsibilitiesDay to day, your responsibilities will include:- Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
- Providing relevant, timely digital media expertise - bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
- Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
- Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
- Being a "chameleon," ably shifting and adapting to meet business demands and individual client needs
- Effectively and enthusiastically representing Digitas - you'll be the face of our company, the person whom staff and clients alike look up to
- A willingness to travel as needed - you're open to new places, new faces and new ideas
QualificationsQualifications:- Four years of college education (and preferably a master's degree) plus ten to twelve years of agency experience
- Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
- An ability to think beyond just media - no matter what the solution requires, you'll be a sharp, informed digital marketing advocate and expert for our clients and our team
- Knowledge of qualitative measurement approaches - online and offline - and how/when to apply them so that we deliver measurable successes
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Additional informationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.
