Club Location:Arcis Golf - Corporate Office - Dallas, TX
POSITION SUMMARYArcis Golf is seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of an industry-defining marketing ecosystem that elevates our brand, drives inbound digital leads, and demonstrates measurable ROI across all channels.
This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubs-while ensuring our content and campaigns are powered by strong digital marketing execution, HubSpot CRM expertise, and data-driven insights. You will work with leadership, our Clubs, and subject matter experts, as well as creators and influencers, to unify our brand voice and ensure every story we tell-whether on Instagram and other social channels( Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) on our websites and digital ecosystem, and other marketing channels-feels undeniably Arcis and delivers measurable business impact.
You're part content strategist, part demand marketer, and part digital innovator. You understand how stories inspire connection-and how to translate those connections into qualified leads, pipeline, and revenue.
KEY RESPONSIBILITIESStorytelling Leadership- Serve as company's primary storyteller-crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis' brand purpose.
- Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.
- Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications.
- Build a central narrative framework that aligns with brand pillars-highlighting club life, member and guest experiences, hospitality, innovation, and transformation.
Content Marketing & Demand Generation- Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement.
- Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platforms-web, blog, social, email, video, and digital campaigns.
- Work closely with Revenue Operations to leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance.
- Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.
Social Media Excellence- Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
- Establish content pillars and social-first formats that are optimized for engagement, storytelling, and lead generation.
- Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content.
- Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency.
- Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms.
Video, Visual, AI, & Emerging Media- Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital.
- Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling.
- Collaborate with creative and production partners to deliver high-quality visual storytelling at scale.
- Explore use of AI and other emerging media as a technology solution for building and scaling content.
- Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing.
Influencer and Content Creator Partnerships- Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis' lifestyle ethos.
- Co-create content and campaigns that extend reach, drive relevance, and build trust.
- Track, monitor, measure, and optimize influencer, content creator, and brand ambassador campaign performance to maximize ROI.
Team Leadership & Cross-Functional Influence- Build and lead a high-performing team of content strategists, social media managers, and freelancers/agency partners.
- Collaborate across digital marketing, CRM (HubSpot), creative services, go-to-market marketing, and Revenue Operations to align on messaging, campaign execution, and demand generation strategy-while ensuring data integrity, attribution, and reporting frameworks remain consistent.
- Serve as a key member of the marketing leadership team, contributing to brand strategy, campaign planning, and demand-driven marketing initiatives.
Measurement, Reporting & Optimization- Define KPIs for content, digital, and lead-generation initiatives, tracking performance and identifying optimization opportunities.
- Develop and review reports and dashboards that highlight marketing ROI across all channels-owning campaign-level reporting while partnering with Revenue Operations on attribution modeling, funnel reporting, and overall revenue analytics.
- Use data and insights to inform future content, adjust tone and format, and refine storytelling and demand-driving strategies over time.
WHAT YOU'LL LOVE ABOUT THIS ROLE- Opportunity to define and lead a modern marketing function at a fast-growing, experience-driven, market leading lifestyle brand.
- A highly collaborative team and entrepreneurial environment where creativity is valued and supported.
- Access to a national network of lifestyle clubs and communities that serve as inspiration-rich environments for content creation.
- Competitive compensation, comprehensive benefits, and club access perks.
QUALIFICATIONS- 10+ years of experience in demand generation, content marketing, brand storytelling, and digital marketing leadership in a company or agency.
- A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels.
- Strong expertise in HubSpot CRM and other sales/marketing technology platforms (automation, lead scoring, attribution, reporting).
- Proven track record of partnering with Revenue Operations to maximize CRM and marketing technology impact.
- A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels.
- Proven ability to lead narrative development from ideation to distribution-across video, editorial, social, and digital formats.
- Deep understanding of digital marketing, SEO, SEM, paid media, funnel metrics, and ROI measurement.
- Demonstrated ability to connect marketing programs to measurable business results through KPI dashboards and ROI reporting.
- Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content that also drives leads.
- Visionary leader with a passion for brand building, team development, and data-driven decision making.
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
