Vice President, Creative

Kantar$160K — $200K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Ability to articulate compelling POVs on creative trends to influence senior clients.
  • Strong grasp of brand presence across social, creator platforms, and AI-driven content.
  • Significant leadership experience in creative, insight, strategy, media, or consultancy environments.
  • Proven experience in solving business challenges through creative effectiveness and strategic advisory solutions.
  • Ability to design and lead complex engagements and influence stakeholders effectively.
  • Strong commercial judgment to navigate ambiguity and prioritize decision-making.
  • Excellent communication skills with an ability to represent Kantar with credibility.

Responsibilities

  • Act as a senior strategic partner to enhance creative quality in brand campaigns.
  • Lead the vision for modern Creative Effectiveness, tying insights to commercial outcomes.
  • Shape and lead high-value client engagements, addressing real business challenges.
  • Drive growth by collaborating closely with Sales and Strategic Client teams.
  • Represent Kantar externally, enhancing reputation in Creative Effectiveness.

Benefits

  • Medical plans with comprehensive, affordable coverage for a variety of health services.
  • Health Savings Account/FSA available.
  • Dental and vision benefits for unique healthcare needs.
  • Wellness Program to support employee health.
  • 401k plan with company matching contributions.
  • Tuition reimbursement and commuter benefits.
  • Unlimited PTO to promote work-life balance.
Full Job Description
Job Details

Location: North America (hybrid and remote will be considered)

Creative is one of the most powerful drivers of brand and business growth, yet the landscape is evolving rapidly. Clients face increasing complexity across channels, faster decision cycles, and the growing impact of artificial intelligence. This role sits at the centre of that change. You will help leading brands improve the quality of their creative, strengthen the link between creative and commercial outcomes, and shape how Creative Effectiveness evolves at Kantar.

What you'll be doing
  • Act as a senior strategic partner to clients, helping them improve creative quality across brand building, campaign development, and in-market optimisation
  • Lead the vision for modern Creative Effectiveness, connecting insight, creative evaluation, media context, and commercial outcomes into a clear client proposition
  • Shape and lead high-value engagements, including major pitches and renewals, by designing solutions that solve real business challenges
  • Drive growth by working closely with Sales and Strategic Client teams to expand Kantar's impact with priority clients
  • Represent Kantar externally, building our reputation as a leader in Creative Effectiveness and contributing a strong market point of view


The ideal skills and experience
  • Ability to articulate compelling POVs on creative trends, influence senior clients, and represent the Kantar externally (e.g. pitches, events, stage presence).
  • Strong grasp of how brands show up across channels (social, creator platforms, AI-driven content) and how creative strategy is evolving.
  • Significant leadership experience in creative, insight, strategy, media, or consultancy environments, with a strong track record of leading senior client relationships
  • Proven experience helping clients solve business challenges through creative effectiveness, research, or strategic advisory solutions
  • Ability to design and lead complex engagements, influence senior stakeholders, and translate insight into clear commercial impact
  • Strong commercial judgement, with the ability to navigate ambiguity, prioritise effectively, and make confident decisions
  • Excellent communication skills and executive presence, with the credibility to represent Kantar internally and externally


What's in it for you

We provide a highly competitive benefits package!
  • Medical plans with comprehensive, affordable coverage for a range of health services
  • Health Savings Account/FSA
  • Dental, Vision and benefits to cover unique healthcare needs
  • Wellness Program
  • 401k with matching
  • Tuition Reimbursement, Commuter benefits
  • Unlimited PTO


The salary range for this role is $160,000 - $200,000/year. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications.

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Location
Norwalk, MerrittUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

About Kantar

Kantar is a data, insights and consulting company. It is the world's largest market research company, with offices in 100 countries. Kantar's services include brand research, advertising effectiveness, media research, and public opinion polls. The company was founded in 1992 as the Market Research, Consultancy and Investment Group and was renamed Kantar in 2008. Kantar is part of WPP, a British multinational advertising and public relations company. In 2019, Kantar was sold to Bain Capital for $4 billion.
Learn more about Kantar
Size
30,000 employees
Industry

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