JM Smucker Company

Vice President, Consumer Market Intelligence

JM Smucker Company • $150K — $200K *
Akron, OH 44312In-Person
Consumer Technology
11 - 15 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 15+ years of analytics leadership experience, including 7+ in senior roles within CPG or retail
  • Demonstrated success in driving commercial strategy through analytics
  • Experience leading large teams and managing complex data environments
  • Expertise in marketing and sales analytics, including performance measurement and ROI tracking
  • Proficient in advanced data techniques like predictive modeling and Market Mix Modeling
  • Strong communication skills for effective storytelling with data

Responsibilities

  • Develop and execute a comprehensive commercial analytics vision
  • Lead quantitative and qualitative data analysis for marketing and sales insights
  • Establish prioritization processes for analytics deliverables
  • Promote a data-centric culture influencing executive and strategic decisions
  • Direct teams that analyze consumer behavior and market trends
  • Oversee predictive and market mix modeling initiatives
  • Ensure robust data architecture and adoption of BI tools across the organization

Benefits

  • Hybrid work model with flexible onsite requirements
  • Opportunity to build and lead a high-performing analytics team
  • Access to advanced analytics tools and resources
  • Focus on fostering innovation and continuous learning
  • Collaborative work environment with cross-functional partnerships
Full Job Description
Your Opportunity as the Vice President, Consumer Market Intelligence

You will lead the Enterprise Team responsible for leveraging advanced analytics and insights to shape business strategies, guide brand growth, and influence product innovation, pricing, media investments, and go-to-market execution. This role oversees Market & Sales Intelligence, Business Intelligence & Reporting, Insights and Advanced RGM and builds high performing teams that understand the business and can connect consumer & customer data to provide strategic consult to commercial leaders to inform decision-making and drive business performance through storytelling, neutrality, harmonization and thoroughness - utilizing advance analytics and data science.

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Reports to: Chief Marketing Officer

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Strategic Leadership:
  • Develop and implement a comprehensive commercial analytics vision aligned with corporate objectives. This includes determining what analysis is conducted in-house and where to engage third party providers.
  • Leads the Commercial Analytics & Insights COE, overseeing quantitative and qualitative analysis of data to answer the most complex marketing and sales business questions - enterprise wide & specific to our SBAs.
  • Develop processes and practices to identify & prioritize deliverables for commercial analytics team.
  • Drive a data-centric culture across commercial functions and influence strategic decisions at the executive level.


Consumer & Market Insights
  • Leads teams that develop strategies to capture and interpret consumer behavior, market trends, and competitive intelligence.
  • Partner with Marketing, Innovation, and Category Leadership teams to translate insights into actionable growth opportunities.


Commercial Analytics & Market Intelligence
  • Oversee advanced analytics initiatives, including predictive modeling, market mix modeling, and demand forecasting.
  • Translate complex data into actionable insights for pricing, trade optimization, and marketing ROI.
  • Leverage syndicated data (Nielsen, IRI), POS data, and consumer research to inform strategic decisions.
  • Anticipate market trends and competitive dynamics to guide portfolio strategy.
  • Partner with Sales & Marketing to deliver insights that improve revenue growth and operational efficiency.
  • Monitor KPIs and performance dashboards to track commercial effectiveness.


Technology & Data Strategy
  • Oversees the data strategy for the Commercial organization. Partners with IS to ensure that tools are in place to facilitate the data needs of the organization.
  • Ensure robust data architecture and governance for scalable analytics solutions.
  • Lead adoption of BI tools (Power BI, Tableau) and advanced analytics platforms.
  • Lead Data Strategy for commercial team; monitoring data set purchase


Team Leadership
  • Build and mentor a best-in-class analytics team.
  • Foster innovation and continuous learning within the analytics organization.
  • Oversight to training programs to build analytical skills around the Sales and Marketing teams.
  • Provide mentorship & support to data scientists & other analytical resources


What we are looking for:

Minimum Requirements:
  • Bachelor's Degree
  • 15+ years in analytics leadership roles, with at least 7 years in senior leadership within CPG or retail
  • Proven track record of driving commercial strategy through analytics
  • Proven track record of leading large teams and managing complex data ecosystems
  • Proven experience in leading cross-functional analytics teams, including integrating sales and marketing analytics across business units
  • Proven experience building advanced analytics teams that deliver the need of today while pragmatically building for the future.
  • Ability to prioritize needs & drive focus amid competing priorities
  • Deep expertise in marketing and sales analytics, with a focus on performance measurement, ROI tracking, and data-driven decision-making in a CPG context
  • Strong knowledge of advanced data science techniques, such as predictive modeling, Market Mix Modeling, attribution modeling, and channel performance analysis
  • Proficiency in revenue growth management (RGM) analytics, including pricing, promotions, and demand forecasting optimization
  • Experience in developing and integrating BI dashboards and self-service tools for large commercial teams
  • Analytically driven and detail-oriented, with the ability to translate complex data into concrete, actionable insights for sales and marketing teams
  • Strong business acumen with ability to influence senior leadership
  • Excellent communication and storytelling skills to translate data into actionable strategies
  • Strategic thinker, focused on driving growth through data-driven decision-making and resource optimization
  • Collaborative and communicative, able to work across commercial functions and with IT teams to build seamless analytics capabilities


About JM Smucker Company

J.M. Smucker Company manufactures and supplies spreads, warm beverages, sweeteners, condiments, decorating syrups, and milk products.

JM Smucker Company Careers

There has never been a more exciting time to explore the job opportunities at JM Smucker Company, a leader in the food industry known for its strong values and commitment to quality. As we continue to grow, we invite you to join our team of professionals, where innovation and leadership thrive. Work You’ll Do Join JM Smucker Company’s dynamic team to help drive growth and innovation in one of the most respected companies in the food sector. At JM Smucker, we are dedicated to transforming our business while upholding our unique culture of integrity and responsibility. Lead in a Unique Market Position At JM Smucker Company, you will find yourself at the crossroads of consumer needs and cutting-edge solutions. With a focus on diversity and professional development, we empower our employees to lead and innovate within the industry. Engage with a Skilled Team of Professionals Collaborate with over 7,000 dedicated employees who bring their skills and passion to our teams every day. At JM Smucker, we believe in nurturing talent through comprehensive training and development programs, ensuring that every team member can achieve their career goals. Introducing the JM Smucker Leadership and Innovation Initiative We are committed to fostering leadership and innovation across all levels of our company. This initiative is designed to support our employees in mastering their professional journey through continuous learning and leadership opportunities. Do Innovative Work Be part of a company that is as committed to innovation as it is to producing high-quality products. At JM Smucker Company, you will work on projects that challenge the status quo and push the boundaries of what is possible in the food industry. Be Part of a Great Team Experience a culture that values teamwork, leadership, and diversity. Our teams are made up of individuals from various backgrounds, working together to achieve common goals and drive success in the industry. Future-Proof Your Career With JM Smucker Company, your career is in good hands. We offer a variety of job opportunities, from internships to full-time positions, each accompanied by competitive benefits and the chance for growth. Whether you are just starting out or looking to advance your career, JM Smucker provides the resources and support to help you succeed. Explore Discover how our commitment to innovation leads to superior products and services: [Explore Our Innovations] Read more about how our teams are pioneering new techniques and flavors in the food industry. The JM Smucker Company Difference Our commitment to quality, innovation, and diversity sets us apart in the food industry. We believe that our employees are our greatest asset, and we are dedicated to their growth and development. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always looking for passionate, creative, and driven individuals to join our team. [SEARCH JM SMUCKER JOBS] Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. [READ CAREERS BLOG] Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JM Smucker Company. [SUBSCRIBE FOR JOB ALERTS]
Learn more about JM Smucker Company
Size
14,000 employees
Market Cap
$16.9 billion
Industry
Food & Beverages
Net Income
$955.6 million
Founded
1897
5 Year Trend
+1.6%
Revenue
$8.1 billion
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at JM Smucker Company

More Consumer Technology Jobs

Find similar Vice President, Consumer Market Intelligence jobs:

NationwideAkron, OH