Vice President, Commerce Media

Starcom Mediavest Group Germany Gmbh

$159K — $229K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in Commerce Media strategy, preferably with agencies or CPG brands
  • In-depth knowledge of CPG dynamics and retailer relationships, including Joint Business Planning
  • Established connections with key Retail Media Networks and third-party Commerce partners
  • Collaborative teamwork and problem-solving skills
  • Dynamic communicator and persuasive presenter
  • Strategic thinker skilled in Shopper Marketing program development
  • Proficient in analyzing data and deriving actionable insights

Responsibilities

  • Act as the primary contact for the client's Digital Commerce team regarding all Commerce Media inquiries and deliverables
  • Provide ongoing thought leadership to influence the client's business practices
  • Serve as a change agent, enhancing performance for both client and agency
  • Collaborate with internal teams to ensure consistency across media strategies and deliverables
  • Liaise with the client's National Media team to integrate Above the Line and Retail Media campaigns
  • Identify new business opportunities to drive growth and revenue
  • Manage and optimize client budgets to ensure profitability

Benefits

  • Paid Family Care for caregivers for 12 weeks or more
  • Financial support for Adoption, Surrogacy, and Fertility
  • Reimbursements for wellness and health initiatives
  • Tuition Assistance for continuing education
  • Flexible Time Off including vacations, sick days, and identity days
  • Work Your World program allowing remote work up to 6 weeks a year
  • Comprehensive Employee Assistance Programs and Business Resource Groups for diverse support
Full Job Description
Mars United Commerce is seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency's largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client's National Media team and agency to build integrated, full-funnel media programs. The candidate should be comfortable thinking outside of the box but have the ability to develop sound processes driving scalability in the delivery of these ideas. The role reports directly to the SVP, Media. Candidates must reside within a commutable distance of the Mars United Commerce Chicago, New York or Rogers, AR offices for a hybrid work schedule. PRIMARY RESPONSIBILITIES: • Serve as the owner and single point of contact to the client's central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership. • Provide thought leadership, impacting/contributing to client's way of doing business on an ongoing basis • Act as a change agent/impact player from both an internal and external perspective - contributing to both client and Mars United Commerce's performance • Work with the agency's retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables. • Be the liaison to the client's National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns. • Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new business • Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment • Demonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reports • Develop annual business plan, setting short- and long-term strategic course for growth of assigned business SKILLSETS REQUIRED: • Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required. • Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies. • Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners. • Collaborative approach to teamwork and problem solving. • Passionate and dissatisfied with the status quo - always thinking of ways to improve and grow. • Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients. • Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details. • Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business. • Sound decision making ability rooted in agency, client, and industry knowledge. • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations. Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Compensation Range: USD $159,695.00 - USD $229,425.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/21/2026.

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