Vice President, Brand Operations and Growth

Anywhere Real Estate • $150K — $200K *
Madison, NJ 07940In-Person
Real Estate & Construction
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience; MBA preferred
  • 10+ years in franchise or brokerage operations
  • Experience managing a P&L across multiple markets
  • Strong financial and analytical skills using data for decision-making
  • Proven ability to navigate complex business situations
  • Strong presentation skills for large audiences
  • Experience leading high-performing teams in a lean environment
  • Ability to influence across functions without direct authority

Responsibilities

  • Drive affiliate growth by partnering on business strategy and execution
  • Establish and implement growth frameworks and playbooks for consistent results
  • Lead Brand Operations, Growth Consultant, and Onboarding functions with clear performance expectations
  • Manage brand P&L with careful forecasting and expense discipline
  • Implement and execute affiliate renewal strategies
  • Identify performance gaps using metrics and benchmarking to guide priorities
  • Serve as a brand representative to top affiliates, maintaining strong relationships
  • Align cross-functional partners to deliver coordinated affiliate support
  • Lead affiliate events, shaping strategy and outcomes with marketing and learning teams
  • Oversee compliance and contractual obligations with franchise operating standards

Benefits

  • A senior leadership role with a significant impact on a global real estate franchise
  • Close partnership with the Brand President to shape network outcomes
  • A competitive compensation package reflecting the role's importance
Full Job Description
Job Description

Vice President of Brand Operations and Growth
Better Homes and Gardens Real Estate

Better Homes and Gardens Real Estate, an iconic real estate franchise with global reach, is seeking a Vice President of Brand Operations and Growth. This leader is responsible for brand operations and affiliate performance across the network and operates as a strategic partner to the Brand President, providing visibility into business performance, identifying opportunities for improvement, and driving execution across the brand.

This role requires strong financial judgment, operational discipline, and a sharp focus on growth. Success comes from expanding affiliate market position, increasing agent productivity, and strengthening business fundamentals to drive sustained, measurable performance across the brand and network.

Preference is for candidates based in or near the Madison, NJ headquarters, with regular domestic travel required.

Responsibilities
  • Drive affiliate growth and performance by partnering on business strategy and execution, using data and financial insight to guide decisions and strengthen market position, in alignment with Franchise Sales on network expansion
  • Establish and drive adoption of growth frameworks and playbooks that support consistent planning, execution, and sustained results across the network
  • Lead Brand Operations, Growth Consultant, and Onboarding and Transitions functions, setting clear direction, operating standards, and measurable performance expectations
  • Manage the brand P&L, including forecasting, expense discipline, and alignment to overall business objectives
  • Lead affiliate renewal strategy and execution
  • Use metrics, benchmarking, and cross-network insights to identify performance gaps, guide priorities, and track progress against key business objectives
  • Partner closely with finance to monitor affiliate health, including risk awareness, bad debt management, and resolution planning
  • Act as a key brand representative to top affiliates, maintaining strong relationships and serving as a senior point of connection for the network
  • Align cross-functional partners across marketing, learning, product, technology, and ancillary services to deliver coordinated support to affiliates
  • Play a key leadership role in affiliate events, shaping strategy, tone, and business outcomes, and guiding programming priorities in partnership with marketing and learning teams
  • Oversee compliance, contractual obligations, and franchise operating standard


Qualifications:
  • Bachelor's degree or equivalent experience; MBA preferred
  • 10+ years of experience in franchise or brokerage operations at a regional or national level
  • Proven experience managing a P&L and driving business performance across multiple markets or business units
  • Strong financial and analytical capability, with experience using data and KPIs to guide decisions and improve outcomes
  • Demonstrated ability to navigate complex or underperforming business situations and engage senior stakeholders in direct, business-focused conversations
  • Strong presentation skills and comfort in addressing large audiences with confidence
  • Experience leading and developing high-performing teams in a lean environment
  • Ability to influence across functions and drive alignment without direct authority
  • Ability to travel 10-25%


What We Offer:
  • A senior leadership role with direct impact on the performance and direction of a global estate franchise
  • The opportunity to partner closely with the Brand President and shape outcomes across the network
  • Competitive compensation aligned to the scope and importance of the role


About Anywhere Real Estate

Anywhere Real Estate Careers

Joining Anywhere Real Estate offers an unparalleled opportunity to become part of a leading team in the real estate industry, where innovation, leadership, and professional growth are at the forefront of their mission. Anywhere Real Estate is renowned for fostering a culture of diversity and inclusion, making it a prime choice for individuals seeking not only a job but a meaningful career in real estate.

Explore Job Opportunities

Anywhere Real Estate is actively hiring, with numerous job opportunities designed to cater to a variety of skills and professional interests. Whether looking to start a career through an internship or seeking a senior position, Anywhere Real Estate provides a platform where talents are nurtured, and careers are built.

Experience Professional Growth

At Anywhere Real Estate, growth is a fundamental part of the company ethos. Employees are encouraged to expand their horizons through continuous learning and leadership training programs. The company supports career advancement with resources that help individuals gain new skills and take on challenging roles.

Join a Diverse Team

The team at Anyhere Real Estate is composed of dedicated professionals from diverse backgrounds, all working together to innovate and drive success in the real estate market. The company values diversity and offers diversity training to ensure all team members are equipped to contribute to an inclusive environment.

Benefits and Culture

Working at Anywhere Real Estate comes with a comprehensive benefits package that underscores the company's commitment to the well-being and satisfaction of its team members. The culture at Anywhere Real Estate is built on a foundation of respect, integrity, and collaboration, making it an ideal workplace for those who value both personal and professional development.

Networking and Innovation

Employees at Anywhere Real Estate are encouraged to engage in networking opportunities within and beyond the company, enhancing their career prospects and industry knowledge. Innovation is at the core of the company's operations, driving the development of cutting-edge real estate solutions that set industry standards.

How to Apply

To explore available positions at Anywhere Real Estate, prospective candidates are encouraged to visit the Careers section on the company website. Here, they can find information on how to submit a resume, prepare for an interview, and understand what Anywhere Real Estate looks for in potential team members.

Stay Connected

Keep up to date with the latest from Anywhere Real Estate by following their career blog. Gain insights from insider perspectives, and stay informed about new employment opportunities and company news.

Career Development

Anywhere Real Estate is committed to supporting its employees' career paths with unmatched training and certification support. The company's dedication to professional development ensures that every team member has the tools to succeed and make a significant impact in the real estate sector.

Join Anywhere Real Estate

Discover the rewarding career opportunities at Anywhere Real Estate. With a commitment to employee growth, a diverse and inclusive culture, and a drive for innovation, Anywhere Real Estate is the perfect place to advance your career in real estate. Search for open positions that match your skills and interests, and become part of a leading real estate team today.
Learn more about Anywhere Real Estate
Industry
Real Estate & Construction
* Ladders Estimates

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