JP Morgan Chase & Co.

Vice President, Auto Loyalty Marketing Strategy

JP Morgan Chase & Co. • $160K — $200K *
New York, NY 10025In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in marketing strategy, lifecycle/CRM, or customer communications.
  • Ability to influence through journey strategy and messaging.
  • Experience in channel-specific strategies for email or digital content.
  • Strong stakeholder management and collaboration skills.
  • Excellent written, verbal, and presentation abilities.
  • Bachelor's degree or equivalent experience.

Responsibilities

  • Own the lifecycle and loyalty marketing strategy for Chase Auto Lending.
  • Develop strategic marketing narratives and content.
  • Define key customer journeys and 'moments that matter'.
  • Create consistent and customer-friendly messaging frameworks.
  • Lead channel strategy for various communication platforms.
  • Create strong briefs for execution teams.
  • Partner with cross-functional teams to align on customer experience.
  • Analyze market trends to identify growth opportunities.
  • Support leadership with competitor analysis and marketplace positioning.
  • Develop management-ready updates and performance presentations.

Benefits

  • Comprehensive health coverage including medical and dental.
  • Generous paid time off and holiday leave.
  • 401(k) plan with company match.
  • Flexible work arrangements and remote work options.
  • Employee discounts and perks through Chase partners.
Full Job Description
Job Description

As an Auto Marketing Loyalty Strategy Lead, you will develop integrated messaging frameworks and channel plans delivered through servicing and loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics. In this role, you will report to the ED - Consumer Marketing and support the Managing Director - Consumer Marketing & Retail Marketing (25% dotted-line reporting relationship).

Job Responsibilities
  • Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
  • Develop marketing strategic marketing content, narratives and storytelling that advance the Consumer and Retail Marketing agenda
  • Define priority customer journeys and "moments that matter" (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage-guiding customers toward "happy path" actions that support a smooth servicing experience and protect CSAT/NPS.
  • Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels, and create moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.
  • Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content (chase.com and the Chase mobile app).
  • Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
  • Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
  • Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
  • Analyze market trends, customer insights, and industry best practices to identify opportunities for growth and innovation, translating findings into strategic recommendations and lifecycle/loyalty initiatives.
  • Support leadership by maintaining a pulse on competitor offerings and the broader marketplace, helping ensure Chase Auto is positioned effectively by highlighting and activating its key advantages.
  • Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.

Required Qualifications, Capabilities, and Skills
  • 7+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.
  • Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.
  • Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Excellent written, verbal, and presentation skills, with strong attention to detail and quality.
  • Bachelor's degree (or equivalent experience).

Preferred Qualifications, Capabilities, and Skills
  • MBA
  • Management consulting or corporate strategy experience
  • Loyalty marketing and/or relationship-building program experience (including "moments of delight").
  • Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.
  • Experience with servicing communications and/or statement messaging in a regulated consumer environment.
  • Auto lending and/or consumer lending experience.
  • Program/project management experience.


About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

High-Demand Positions

Among the myriad of roles, certain positions stand out for their attractive compensation packages and career advancement prospects. Notably, high-paying jobs at JP Morgan Chase & Co. include Relationship Manager, Branch Manager, and Software Engineer. These roles are critical to the firm's operations and offer lucrative opportunities for those with the requisite expertise.

Navigating the Job Market at JP Morgan Chase & Co.

Leveraging Job Portals and Job Alerts

For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

Preparing Your Job Application

Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Finance & Insurance
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ
CCF
* Ladders Estimates

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