OverviewOverview:We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.
ResponsibilitiesRole Objectives:Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients' business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time. This position reports into the SVP, Analytics.
Qualifications- B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
- 10+ years of experience working in an Analytics capacity
- 5+ years in a managerial and client facing experience
- Agency experience highly preferred
- Knowledge of Digital Media, Marketing/Advertising industries required including CTV, Programmatic and biddable media
- Experience working with relational databases, SQL
- Experience growing and cultivating Analytics talent
- Experience working with real-time metrics to influence campaign performance including building frameworks and working with biddable media teams
- Experience working with client analytics & biddable teams
- Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
- Ability to develop frameworks for steering complex analytics projects
- Strong analytical thinker with an abundance of intellectual curiosity
- Extensive experience with Ad Servers such as CM360, and website analytics tools such as Google Analytics or Adobe Analytics
- Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases and Adverity
- Experience with third party research partners such as GfK, Nielsen and comScore
- Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
- World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
- Be able to identify opportunities to productize analytic solutions and sell into internal and external clients
- Experience managing and coordinating efforts across various teams/offices
- Experience working with Engineering and Product teams
- Expertise in managing and querying relational databases
- Knowledge of cloud computing environments: AWS, Azure, GCP
- Expertise in ad verification tools such as Doublverify
- Expertise in using or analyzing data form DMPs and DSPs including Yahoo DSP (highly preferred)
- Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement
