What will you do?

A day in the life of a Manager, Retail Marketing (AMER) at Vans looks a little like this. The Retail Marketing Manager, Americas plays a pivotal role in driving incremental traffic, engagement, and conversion in brick-and-mortar retail, with primary accountability for the U.S. market and scalable activation across Canada and Mexico.

This role leads the development and execution of integrated retail marketing strategies that translate global brand stories into compelling, localized, and culturally relevant store experiences. In close partnership with Regional and Global Marketing, Retail Operations, Merchandising, Digital, and Community teams, this role ensures Vans retail stores are destinations - not just points of sale - where consumers are inspired, immersed, and motivated to return.

The role reports directly to the Head of Marketing, Americas, with a dotted-line relationship to the Director of Global Retail Marketing to ensure strong global alignment and scale.

Let's break down that day-in-the-life a bit more.

• Own and deliver a holistic Retail Marketing strategy for the U.S., with clear objectives tied to store traffic lift, engagement, and conversion, and frameworks that can be scaled across Canada and Mexico.
• Actively participate in the regional Go-To-Market process, ensuring Global Marketing stories and product moments come to life in retail through seasonal launches, activations, promotions, and elevated in-store experiences.
• Define and evolve a segmentation strategy across the Americas retail fleet, tailoring activations and experiences based on store type, market, consumer profile, and community relevance.
• Link retail activations to digital ecosystems (including Vans Family), ensuring physical retail experiences are amplified through content, community engagement, and loyalty-driven touch points.
• Stay deeply connected to macro and micro trends in retail, youth culture, action sports, and street culture, translating insights into innovative retail experiences that feel authentic and timely.
• Concept and deliver memorable, immersive retail experiences that engage consumers emotionally and sensorially, reinforcing Vans' brand ethos and encouraging repeat visitation.
• Build strong partnerships across regional and global brand pillars, Retail Operations, and Field teams to unlock hyper-local activations, community moments, and market-specific opportunities.
• Lead and support strategic initiatives tied to the future of Vans retail, including new store concepts, pilot programs, and next-generation retail experiences, ensuring learnings inform both regional and global best practices.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-7+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Progressive marketing experience, with significant focus on retail marketing, brand marketing, or consumer experience, preferably within apparel, footwear, or youth-culture driven brands.
• Proven ability to drive measurable brick-and-mortar retail traffic through integrated marketing strategies, store activations, and localized experiences.
• Deep understanding of the U.S. retail landscape, including diverse consumer segments and store formats, with experience developing programs that can scale across Canada and Mexico.
• Strong experience translating global brand strategies into regionally relevant retail execution, balancing consistency, speed, and local nuance.
• Highly skilled in cross-functional leadership and influence, with the ability to partner effectively across Global and Regional Marketing, Retail Operations, Merchandising, Digital, Creative, and Field teams.
• Comfortable operating in a matrixed organization, with experience navigating dotted-line relationships and aligning regional priorities with global direction.
• Strategic and analytical thinker with the ability to use traffic data, performance metrics, consumer insights, and cultural trends to shape decisions and demonstrate impact.
• Strong project and program management capabilities, able to manage multiple initiatives and timelines in a fast-paced, dynamic environment.
• Creative and consumer-obsessed mindset, with a passion for building immersive, culturally relevant retail experiences that drive engagement and repeat visitation.
• Natural collaborator and communicator, able to clearly articulate strategy, inspire partners, and bring teams along the journey.
• Deep passion for Vans, street culture, action sports, and the evolving role of physical retail as a brand-building and community platform.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans' benefits package, follow this MyVFBenefits.com and click "Looking to Join VF".

To learn more about Vans' Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:
$95,040.00 USD - $118,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.