Location: Montreal
Job Type: Full-Time
About the Role:We are seeking a data-driven, business-savvy Data Scientist to support our publishing businesses. Reporting directly to the Portfolio Manager, you will analyze audience behavior, content performance, advertising revenue, and market trends to drive data-informed decisions. Your insights will optimize content strategies, audience engagement, ad monetization, and business growth in competitive digital publishing environments.
Key Responsibilities:Data Analysis & Insights- Analyze website traffic, audience demographics, and user engagement using Google Analytics, BigQuery, and other relevant tools.
- Develop predictive models to forecast content performance, revenue trends, and audience growth.
- Measure the effectiveness of SEO, social media, and paid marketing campaigns, providing actionable recommendations.
- Identify trends in ad revenue, affiliate performance, and subscription data to optimize monetization strategies.
Business Strategy & Decision Support- Work closely with the Portfolio Manager to translate data into insights that drive editorial, marketing, and revenue decisions.
- Provide competitive analysis, benchmarking our publications against industry leaders in automotive and travel media.
- Automate reports and dashboards for real-time performance tracking.
Collaboration & Implementation- Partner with content leads and operation leads to align data strategies with business goals.
- Work with developers and IT teams to improve data infrastructure, tracking systems, and analytics tools.
- Present findings to executive leadership and key stakeholders in clear, business-oriented reports.
Requirements:Technical Skills- Strong expertise in Python, SQL, and data visualization tools.
- Experience with Google Analytics, Google Search Console, and digital marketing analytics.
- Knowledge of A/B testing methodologies and predictive modeling.
- Familiarity with ad tech, affiliate analytics, and audience segmentation.
Business & Industry Knowledge- Understanding of digital publishing, content performance metrics, and online advertising (CPM, RPM, CPC models).
- Experience in automotive and/or travel media is a plus.
- Ability to translate complex data into actionable business insights.
Soft Skills- Strong problem-solving and critical-thinking abilities.
- Excellent communication and presentation skills for non-technical stakeholders.
- Ability to work independently while collaborating cross-functionally.
Preferred Qualifications:- 3-5+ years of experience in a data science or analytics role.
- Background in digital media, publishing, or advertising analytics.
- Experience with machine learning applications in content optimization.
- Degree in Data Science, Statistics, Computer Science or a related field.
